Senior Executive - Digital Marketing

GUARDIAN HEALTH & BEAUTY; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading health and beauty retailer in Singapore is seeking a Digital Marketing Executive to assist in developing and implementing digital marketing strategies. The role involves driving online sales, managing digital campaigns, and optimizing customer engagement. Candidates should have at least 2 years of relevant experience in digital marketing, particularly in paid search and social media advertising. This position offers opportunities for career advancement and includes benefits such as medical coverage and training.

Benefits

Team Member Discount

Subsidized Medical and Dental Benefits

Training Opportunities

Career Advancement

Qualifications

• At least 2 years of experience in digital marketing.
• Ability to analyze and interpret data to inform marketing strategy.
• Strong project management skills, managing multiple tasks effectively.

Responsibilities

• Support in executing digital marketing strategy to drive omnichannel presence.
• Work with e-commerce team to optimize online shopping experience.
• Assist in developing and executing performance marketing strategies.

Skills

Digital marketing experience

Data analysis

Project management

Communication skills

Social media advertising

Email marketing

Tools

Google Ads

Facebook Ads

Mailchimp

Job description

About Us

Established in 1972, Guardian Health & Beauty is Singapore’s Number 1 Health and Beauty retailer. With more than 126 stores nation-wide, it retails a comprehensive range of health & beauty products. Guardian has evolved from its pharmacy roots to a holistic one-stop solution for customers’ health and beauty needs. It continues to expand its products and service range to meet the redefinition of beauty by today’s customers – where health meets beauty.

With a strong health heritage, it has the largest network of award-winning pharmacists and a wide selection of health products. Professional services such as patient-care counselling, dispensary services, beauty and personal care solutions are offered at stores as a convenient one-stop for health and beauty. Guardian also operates its online store with more than 9,000 products available and offers the “Click & Collect” services. For more information, please visit www.guardian.com.sg. Follow Guardian Health & Beauty on Facebook, Instagram, Telegram, Youtube and TikTok.

Guardian Health & Beauty is a Progressive Wage (PW) mark accredited company.

Our Tagline - Create Possibilities Everyday.

Are you ready to explore new possibilities and be part of something exciting? At DFI, your work creates real impact, driving innovation across Asia and touching millions of people. Every day brings fresh opportunities to learn, grow, and create the future.

At DFI, we’re committed to your growth in a fast-evolving world. Whether you’re exploring new roles, diving into different areas of our business, or even aiming to lead your own store, the path is open to you. Your journey with us is full of possibilities.

The Role

Reporting to the Digital Marketing Manager, the Digital Marketing Executive is responsible to assist the development and implementation of the overall digital marketing strategies to drive omni-channel presence for Guardian Singapore.

Support the Digital Marketing Manager in implementing and executing effective digital marketing strategies that drive online sales, customer engagement, and brand awareness.

Responsibilities

• Support in executing digital marketing strategy to drive omnichannel presence
• Work collaboratively with cross-functional departments and creative/media agencies to deliver digital marketing objectives
• Conceptualize and execute digital marketing campaigns from paid search, social media, programmatic display to footfall studies
• Manage SEO agency to ensure that search performance is optimized effectively

Ecommerce Support

• Work with the e-commerce team to optimize the online shopping experience and maximize conversion rates.
• Partner with marketing and Ecom team to deliver regular EDM that drives ECom traffic and performance
• Assist in managing and growing our email marketing program, creating engaging content and delivering effective campaigns to our customer base
• Support Marketing execution of tactical and brand execution on Ecom
• Manage agencies/vendors for supplier catalogue and dashboards

Trade Marketing Ads

• Partner with campaign lead to plan and execute digital media mix
• Tag URLs and approve ad preview from media agency ensure smooth execution
• Manage overall digital marketing calendar to ensure all ads are launched in a timely manner
• Publish relevant dark ads to FB page

Analytics & Reporting

• Assist in the development and execution of performance marketing strategies that drive website traffic, customer acquisition, and revenue growth.
• Create regular post-campaign reports to analyse ROI and develop key learnings
• Manage media agency to ensure that spend and performance have been optimised effectively
• Manage agency on full suite of Google solutions – Google Analytics, Google Tag Manager, Google Merchant Center, Google Search Console, Google My Business
• Identify best practices and new tools, technologies and trends to scale business growth
• Analyse EDM performance to drive acquisition and retention

About You

• At least 2 years of experience in digital marketing, with a focus on paid search, social media advertising, and email marketing.
• Ability to analyze and interpret data to inform marketing strategy and optimize campaigns.
• Strong project management skills, with the ability to prioritize and manage multiple tasks and stakeholders.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Passion for the health and beauty industry and a customer-first mindset.
• Experience with digital marketing tools and platforms, such as Google Ads, Facebook Ads, and Mailchimp.
• Ability to work under pressure and to tight deadlines.

Benefits

• Team Member Discount
• Subsidized Medical and Dental Benefits
• Training Opportunities
• Career Advancement

Location: Tampines North