Senior Executive Digital Marketing

GUARDIAN HEALTH & BEAUTY; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading health and beauty company in Singapore is looking for a Digital Marketing Executive to assist in digital marketing strategies. The role involves managing SEO, email marketing, and campaign performance while collaborating with teams. Ideal candidates have at least 2 years of experience in digital marketing, particularly in paid search and social media. This position offers an exciting opportunity to drive online sales and brand awareness in a dynamic environment.

Qualifications

• At least 2 years of experience in digital marketing, with focus on paid search, social media advertising, and email marketing.
• Ability to analyse and interpret data to inform marketing strategy and optimise campaigns.
• Passion for the health and beauty industry and a customer-first mindset.

Responsibilities

• Support in executing digital marketing strategy to drive omnichannel presence.
• Work collaboratively with cross-functional departments and creative/media agencies.
• Conceptualise and execute digital marketing campaigns across various platforms.
• Create regular post-campaign reports to analyse ROI and develop key learnings.

Skills

Digital marketing strategies

SEO optimization

Project management

Collaboration with teams

Data analysis

Education

Bachelor’s degree or Diploma in Marketing, Business, or a related field

Tools

Google Ads

Facebook Ads

Email Marketing platforms

Google Analytics

Google Tag Manager

Job description

Reporting to the Digital Marketing Manager, the Digital Marketing Executive is responsible to assist the development and implementation of the overall digital marketing strategies to drive omni-channel presence for Guardian Singapore. Support the Digital Marketing Manager in implementing and executing effective digital marketing strategies that drive online sales, customer engagement, and brand awareness.

Main Duties and Responsibilities

• Support in executing digital marketing strategy to drive omnichannel presence
• Work collaboratively with cross‑functional departments and creative/media agencies to deliver digital marketing objectives
• Conceptualise and execute digital marketing campaigns from paid search, social media, programmatic display to footfall studies
• Manage SEO agency to ensure that search performance is optimised effectively

Ecommerce Support

• Work with the e‑commerce team to optimise the online shopping experience and maximise conversion rates.
• Partner with marketing and Ecom team to deliver regular EDM that drives ecom traffic and performance
• Assist in managing and growing our email marketing program, creating engaging content and delivering effective campaigns to our customer base
• Support marketing execution of tactical and brand execution on ecom
• Manage agencies/vendors for supplier catalogue and dashboards

Trade Marketing Ads

• Partner with campaign lead to plan and execute digital media mix
• Own end‑to‑end UTM tagging and tracking implementation, including reviewing tracking setups and ad previews from media agencies to ensure campaign accuracy and smooth execution.
• Manage overall digital marketing calendar to ensure all ads are launched in a timely manner
• Publish relevant dark ads across paid social platforms, including but not limited to Meta and TikTok, to support campaign objectives.

Analytics & Reporting

• Assist in the development and execution of performance marketing strategies that drive website traffic, customer acquisition, and revenue growth.
• Create regular post‑campaign reports to analyse ROI and develop key learnings
• Manage media agency to ensure that spend and performance have been optimised effectively
• Manage agency on full suite of Google solutions – Google Analytics, Google Tag Manager, Google Merchant Center, Google Search Console, Google My Business
• Hands‑on experience across paid media platforms (Meta, TikTok, Google Ads), with strong knowledge of tracking, attribution, UTMs, and analytics tools (e.g. GA4).
• Identify best practices and new tools, technologies and trends to scale business growth
• Analyse EDM performance to drive acquisition and retention

Requirement

• Bachelor’s degree or Diploma in Marketing, Business, or a related field.
• At least 2 years of experience in digital marketing, with a focus on paid search, social media advertising, and email marketing.
• Ability to analyse and interpret data to inform marketing strategy and optimise campaigns.
• Strong project management skills, with the ability to prioritise and manage multiple tasks and stakeholders.
• Excellent communication and collaboration skills, with the ability to work effectively with cross‑functional teams.
• Passion for the health and beauty industry and a customer‑first mindset.
• Experience with digital marketing tools and platforms, such as Google Ads, Facebook Ads, and Email Marketing platforms.
• Ability to work under pressure and to tight deadlines.