Senior Digital Marketing Manager (Leads Generation)

Private Advertiser; Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A leading edtech company in Singapore seeks a marketing leader to drive growth and manage a regional marketing team. Applicants should have over 7 years in B2C performance marketing, hands-on media buying experience, and strong analytical skills. This role involves strategic leadership and collaboration across the organization, focusing on data-driven strategies for acquisition and efficiency.

Qualifications

• 7+ years in B2C performance/growth marketing with proven track record.
• Minimum 3 years in a leadership role managing a team of at least 5.
• Hands-on media buying expertise with significant ad budgets.

Responsibilities

• Define and execute a data-driven strategy for growth.
• Lead multi-channel acquisition focusing on ROI.
• Own marketing analytics translating data into actionable insights.

Skills

B2C performance marketing

Marketing analytics

Team leadership

Media buying expertise

Creative optimization

Tools

Google Ads

Meta Ads

GA4

Job description

What You'll Own

• Cost/ARR and SQL volume for K-12 target markets across Singapore and Vietnam.

• Structured expansion plan for all paid (Meta, Google, display, programmatic, affiliates) and organic (SEO/ASO) strategies.

• Full-funnel optimisation, from landing pages to conversion funnels, across our diverse product offerings.

• Marketing analytics and reporting cadence, integrating internal BI to optimise key metrics such as CAC, LTV, and payback period for sustained profitability.

• Leading and mentoring a 5–8 person Regional marketing team.

Your Impact & Key Responsibilities

• Strategic Growth Leadership: Define and execute a data-driven strategy for rapid scale-up, effectively communicating Geniebook’s AI-powered, outcome-focused value proposition.

• Channel Mastery & Efficiency: Lead multi-channel acquisition with focus on ROI and efficiency, continuously testing creatives (especially short-form/creator content), audiences, and landing pages.

• Analytical Rigour: Own marketing analytics, translating complex data into actionable insights to drive data-driven improvement.

• Budget & Resource Management: Precisely manage a significant marketing budget, forecasting spend against ambitious targets.

• Team Leadership & Development: Build, mentor, and empower a lean, performance-focused team, fostering rapid execution and accountability.

• Cross-Functional Collaboration: Partner directly with the CEO and SLT, ensuring marketing aligns with broader business goals and strategic acquisitions.

What You'll Bring

• 7+ years in B2C performance/growth marketing, with a proven track record of scaling user and revenue growth efficiently in a fast-paced, digital-first environment; edtech experience is a bonus.

• Minimum 3 years in a leadership role, successfully managing a team of at least 5.

• Hands-on media buying expertise with substantial budgets (>US$1 million annual ad spend) across Meta Ads and Google Ads.

• Exceptional analytical abilities, comfortable with attribution models, tracking, and BI tools (GA4, internal BI), with weekly CPL tracking and 14-day LTV view.

• Strong aptitude for creative and landing page optimisation, with a knack for rapidly testing and iterating short-form video content.

• Clear, calm communication; able to coach junior team members to execute with speed and precision.