Senior Commercial Manager, Europe (CPG startup, relocation in future)

Hyphen Partners; Singapore; Hybrid; SGD 90,000 - 130,000; Full time

Job summary

A rapidly-growing F&B startup is looking for a Senior Commercial Manager for Europe. This role involves owning the commercial strategy, building and leading a high-impact team, and engaging with key accounts. The ideal candidate should have experience in CPG/F&B sales, strong negotiation skills, and a startup mindset. This position initially is based in Singapore, with plans to relocate to Europe. Join a mission-driven team and shape the commercial roadmap across markets.

Qualifications

• Experience in CPG/F&B sales and commercial strategy, preferably in international markets.
• Track record of building and scaling commercial operations from scratch.
• Strong business acumen and negotiation skills.

Responsibilities

• Own Europe’s commercial strategy: sales, distributor relationships, retail partnerships, and market launches.
• Build and lead a small but high-impact commercial team.
• Engage with key accounts and design go-to-market strategies.

Skills

Experience in CPG/F&B sales

Commercial strategy development

Strong negotiation skills

Ability to influence across functions

Startup mindset

Job description

A rapidly-growing, mission driven F&B startup is scaling globally and seeking a Senior Commercial Manager for Europe. If you love CPG, building sales teams from scratch, and working in a hands-on, international startup environment, this could be your next big challenge.

About the Role:

• Own Europe’s commercial strategy: sales, distributor relationships, retail partnerships, and market launches.
• Build and lead a small but high-impact commercial team, driving revenue growth across multiple markets.
• Collaborate with marketing, operations, and international teams to ensure consistency in brand execution and product availability.
• Hands‑on role: engage with key accounts, negotiate commercial terms, and design go‑to‑market strategies.
• Initially based in Singapore, with a longer‑term plan to relocate to Europe.

What We’re Looking For:

• Experience in CPG/F&B sales and commercial strategy, preferably in international markets.
• Track record of building and scaling commercial operations from scratch.
• Startup mindset: entrepreneurial, adaptable, willing to dive in and get things done.
• Strong business acumen, negotiation skills, and ability to influence across functions.
• Passion for mission‑driven F&B brands

Why This Role:

• Early‑stage, high‑growth startup in 10+ markets internationally
• Work directly with the founder and a small, scrappy, high‑performing team.
• Opportunity to shape the commercial roadmap for Europe and have measurable impact.