Senior APAC Marketing Manager (Cover India market)

Randstad Singapore; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A global leader in internet services is seeking a Senior Marketing Manager based in Singapore. This role involves driving awareness and demand for domain names and related services across the Asia-Pacific region. Key responsibilities include managing marketing campaigns, coordinating with cross-functional teams, and overseeing marketing budgets and vendor relationships. The ideal candidate should have experience in the APAC markets and be comfortable working with US/European time zones.

Qualifications

• Experience managing integrated marketing initiatives across various media.
• Ability to lead cross-functional teams.
• Strong skills in financial management and budget oversight.

Responsibilities

• Manage and optimize marketing activities, including paid and organic media.
• Lead cross-functional teams for strategy and media planning.
• Oversee marketing budgets and external vendor management.

Skills

Campaign Execution & Optimization

Cross-Functional Coordination

US/European market time zones

B2B and B2C strategy development

Experience in multiple APAC markets

Job description

About the Company

I am representing a global leader in domain name registry services and internet infrastructure, enabling secure and reliable online experiences for businesses worldwide.

About the Job

This role is for a Senior Marketing Manager focused on driving awareness, preference, and demand for domain names and related products/services across the Asia-Pacific (APAC) region. The position requires managing, executing, and optimizing integrated marketing initiatives, often in coordination with global teams.

Key Responsibilities

The primary duties are split equally between Campaign Execution & Optimization and Cross-Functional Coordination. This involves managing and optimizing marketing activities, including paid and organic media, content development, and events, while leading cross-functional teams for strategy, creative development, media planning, reporting, and analysis.

A significant portion of the role involves financial and external management. The manager is responsible for the responsible management and execution of allocated marketing budgets and overseeing external vendors such as creative, media, influencer, and research agencies.

Finally, the role involves strategic alignment and partner support. This includes providing insight and definition for overall B2B and B2C go-to-market strategies in integration with global counterparts, as well as collaborating with Account Managers and Sales Channel partners to integrate the brand into their programs and events.

Skills and Experience Required

The successful candidate must be comfortable and able to work with US/European market time zones (specifically EST), particularly to cover the India market. Prior experience working across multiple APAC markets is preferred.

If you believe you have the right skills, experience and drive to succeed, please apply now.