Sales & Trade Marketing Executive

Hegen; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading mother and baby products company in Singapore seeks a Sales & Trade Marketing Executive to enhance brand visibility across retail channels. The ideal candidate will support trade marketing strategies and account management through effective relationships with retail partners. Responsibilities include developing marketing plans, conducting store visits, and analyzing sales metrics. This role also welcomes fresh graduates, promoting an inclusive workplace that fosters personal growth while impacting mothers worldwide.

Benefits

Opportunities for career development

Inclusive work environment

Qualifications

• Relevant experiences in Trade Marketing, Retail, Startups or FMCG required.
• Proficiency in Microsoft Excel and PowerPoint is essential.
• Fresh graduates are welcome to apply.

Responsibilities

• Develop marketing activation plans for retail channels.
• Establish and maintain relationships with retail partners.
• Monitor retail partner activities to ensure brand alignment.

Skills

Negotiation skills

Presentation skills

Communication skills

Analytical skills

Team player

Education

Bachelor’s Degree or Diploma in Business, Marketing, Economics

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

At Hegen, we redefine the parenting experience with award-winning innovations tailored for mothers and their little ones. As a trusted brand in mother and baby products, our mission is to empower mothers in their breastfeeding journey and to ease the transition into parenthood through meaningful products and services. Recognized as one of Singapore’s top 10 fastest growing companies, Hegen takes pride in creating practical solutions that combine thoughtful design, functionality, and sustainability for time‑strapped parents.

About the Role

The Sales & Trade Marketing Executive supports the execution of commercial strategies across retail channels to drive revenue growth, brand visibility, and in‑store excellence. This role works closely with sales, marketing, and supply chain management teams to ensure effective retail execution, strong promotional performance, and disciplined commercial processes. The incumbent will be hands‑on in managing day‑to‑day trade activities, coordinating promotions, and supporting key account initiatives.

Responsibilities

Trade Marketing Planning and Implementation

• Develop marketing activation plans across both offline (and some online) retail partner channels
• Implement the channel strategies based on the marketing calendar to drive growth of the offline and online retail channels
• Work with marketing team to propose marketing plan for new product launches, key offline campaigns and events
• Plan and execute trade activations e.g. baby fairs, retailer pop‑ups
• Conduct store visits to understand brand positioning within the channels and identify ways to improve brand awareness, exposure and sales
• Develop best‑in‑class POSMs and/or visual displays, to enhance brand recall among customers
• Identify new retail channels and opportunities to drive sales and brand awareness
• Work closely with brand and partnerships team to roll out collaboration campaign mechanics for offline retail channels
• Track marketing ROI and promotion efficiency to ensure the best outcomes for any trade/marketing support to retail partners
• Assist in the management of trade marketing budget to ensure efficient spending to meet marketing objectives

Account Management

• Establish and maintain strong working relationships with key retail partners including department stores, specialty stores and online stores to influence and drive greater marketing support, visibility and sales
• Identify needs of key partners and assist in strategising negotiation efforts with partners to achieve win‑win outcomes
• Work closely with fulfilment teams to ensure timely delivery of products for day‑to‑day operations as well as campaign executions
• Provide regular product trainings to retail partners so that key brand messages and product benefits are communicated clearly through the sales associates to customers
• Monitor all retail partner activities regularly to ensure consistency and alignment with brand and retail guidelines
• Collate, analyse and review retail partner sales and other performance metrics regularly to provide recommendations for performance improvement

Requirements

• Bachelor’s Degree or Diploma in Business, Marketing, Economics, or related field of studies
• Relevant experiences in Trade Marketing, Retail, Startups or FMCG
• Strong negotiation, presentation and communication skills
• Meticulous and analytical with keen attention to detail
• Exhibit commercial sense, operations capability and analysing numbers
• Team Player traits – ability to embrace change and create possibilities
• Willingness to conduct regular store visits and field work as required.
• Proficiency in Microsoft Excel and PowerPoint; experience with sales reporting tools is an advantage.
• Fresh graduates are welcome to apply

At Hegen, we are passionate about fostering an inclusive and collaborative work environment where every team member can thrive. We’re committed to supporting personal growth and offering opportunities for career development at every stage of your journey.

Join us on this dynamic vision to impact 100 million mothers worldwide! Apply now and embark on an exciting career journey with Hegen! You may also submit your resume and cover letter to [e-mail].