Sales Executive (Distribution & Vending)

MR POPIAH PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A food distribution company in Singapore is seeking a Sales Manager to grow sales of pastry skin, frozen products, and ready-to-eat items. The individual will manage distribution partners and vending machine operations, focusing on relationship building and smooth execution. Candidates should have a diploma/degree in Business or Marketing and at least 2 years of experience in FMCG or food distribution. The role requires strong negotiation skills and a proactive approach.

Qualifications

• 2+ years of experience in FMCG/food distribution, wholesale, or vending sales.
• Strong negotiation and relationship-building skills.
• Proactive, results-driven, and independent worker.

Responsibilities

• Develop relationships with distributors and expand product reach.
• Acquire new vending machine operators and manage accounts.
• Coordinate with production, logistics, and admin teams for order fulfilment.

Job description

Responsible for growing sales of pastry skin,frozen prduct and ready-to-eat products by managing distribution partners (local & export wholesalers, food distributors, resellers) and vending machine operators. This role focuses on building strong partner relationships, securing new accounts, and ensuring smooth sales execution.

Key Responsibilities

Distribution

• Develop relationships with distributors, wholesalers, and bulk buyers (local & overseas).
• Handle onboarding of new distribution partners and expand product reach.
• Negotiate trading terms, pricing, and contracts with distribution partners.
• Support partners with product training, marketing materials, and sales programs.
• Monitor partner stock, sell-through rates, and ensure smooth supply flow.

Vending

• Acquire new vending machine operators and manage existing accounts.
• Track vending machine sales performance and ensure stock replenishment.
• Work with operations team on product supply, logistics, and promotions.
• Execute marketing campaigns and product trials in vending channels.

Operations & Reporting

• Coordinate with production, logistics, and admin teams for order fulfilment.
• Monitor payments and ensure timely collection.
• Provide sales forecasts and regular reports to management.
• Share market insights and competitor activity for business planning.

Requirements

• Diploma/Degree in Business, Marketing, or related field preferred.
• 2+ years of experience in FMCG/food distribution, wholesale, or vending sales.
• Strong negotiation and relationship-building skills.
• Familiarity with distribution channels and vending industry is an advantage.
• Proactive, results-driven, and independent worker.
• Willing to travel locally and regionally when required.