Sales Director, Audience and Data Commercialization - South-east Asia

VISA WORLDWIDE PTE. LIMITED; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading global payment technology company in Singapore is seeking a Sales Director for Intelligence and Data Solutions. This role involves owning the go-to-market strategy, cultivating C-level relationships, and driving revenue from data and AI solutions across Southeast Asia. Ideal candidates will have over 12 years of enterprise sales experience and a track record of managing complex deals in data commercialization. This position entails strategic partnership development and market representation to establish the company as a leader in data-driven commerce.

Qualifications

• 12+ years of enterprise sales experience in data commercialization, analytics, or SaaS-driven solutions.
• Demonstrated success in closing complex, multi-stakeholder deals.
• Experience in or selling to marketing agencies or adtech platforms.

Responsibilities

• Lead commercialization of data on both demand and supply side platforms.
• Build and manage relationships with media and marketing agencies.
• Identify and establish strategic partnerships with external data providers.

Skills

Negotiation skills

Relationship management

Sales expertise

Communication skills

Influencing senior executives

Education

Bachelor’s degree in any relevant discipline

Job description

Role Summary

As Sales Director, Intelligence and Data Solutions (IDS), you will be responsible for owning the go‑to‑market strategy, driving pipeline growth, and delivering revenue from Visa’s suite of data and AI solutions across Southeast Asia. You will lead end‑to‑end sales cycles, cultivate C‑level relationships, and partner with internal and external stakeholders to shape Visa’s leadership in data monetization. This role is ideal for a seasoned sales executive with deep expertise in data‑driven solutions, a strong commercial acumen, and a passion for enabling clients’ digital transformation journeys. You will spearhead the commercialization of payments data across demand and supply side platforms, forging strategic partnerships with agencies, ad tech players, and external data providers to maximize audience monetisation and data‑driven growth. Your expertise in structuring complex deals and integrating diverse data assets will be critical in delivering innovative solutions and unlocking new revenue streams.

Key Responsibilities

1. Commercialization of Data

• Lead the commercialization of data on both demand side (DSPs, agencies, brands) and supply side (SSPs, publishers, exchanges) platforms, enabling targeted audience sales and data‑driven campaign optimization.
• Develop and execute go‑to‑market strategies for audience activation and monetisation, leveraging Visa’s data assets to drive adoption and revenue growth across the digital advertising ecosystem.

2. Agency and Ad Tech Partnerships

• Build and manage high‑value relationships with media and marketing agencies, trading desks, and ad tech partners to drive the sale of Visa’s audience segments and data products.
• Negotiate and close complex deals with agencies and ad tech platforms, ensuring seamless integration and activation of Visa’s data for programmatic and direct campaigns.
• Package and sell first‑party audience segments through data marketplaces and platform integrations, maximizing reach and commercial impact.

3. Data Partnerships and Integration

• Identify, evaluate, and establish strategic partnerships with external data providers to combine Visa’s payments data with third‑party assets, creating differentiated and commercially valuable offerings.
• Lead negotiations for data licensing and partnership agreements, ensuring compliance with privacy regulations and maximizing commercial value for Visa and its partners.
• Collaborate with product, engineering, and sales teams to integrate new data sources and deliver innovative solutions to clients.

4. Representation & Thought Leadership

Represent Visa at industry and client forums, positioning Visa as a leader in data and AI‑driven commerce and building awareness of IDS capabilities.

Qualifications

• Bachelor’s degree in any relevant discipline
• 12+ years of enterprise sales experience in data commercialization, analytics, or SaaS‑driven solutions, with a strong record of consistently meeting or exceeding revenue targets.
• Demonstrated success in closing complex, multi‑stakeholder deals and managing senior client relationships.
• Experience in or selling to marketing agencies, adtech/martech platforms, or other data‑driven organizations in Southeast Asia.
• Excellent communication, negotiation, and relationship‑building skills, with proven ability to influence senior executives.
• Experience working in matrixed, global organizations is a plus.