Sales & Customer Relations Senior Manager

LIONHEARTLANDERS PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading travel agency in Singapore is seeking a driven Sales & Customer Relations Senior Manager to lead their sales team. This role involves developing effective sales strategies, managing a high-performing team, and ensuring customer satisfaction while focusing on Singapore's heritage. Candidates should have proven sales leadership experience in relevant sectors and possess strong relationship-building skills. A commission package is included in addition to the salary.

Benefits

Commission package

Professional development

Qualifications

• Proven experience in sales leadership, ideally within the travel, education, or cultural sectors.
• Track record of meeting and exceeding sales targets and driving strategic growth.
• Skilled in recruiting, training, and managing sales teams.

Responsibilities

• Recruit, train, and manage a high-performing team of sales representatives.
• Devise and implement effective sales strategies to achieve revenue targets.
• Address customer concerns and inquiries promptly and professionally.

Skills

Sales leadership

Communication skills

Relationship building

Data analysis

Team management

Tools

CRM tools

Job description

Overview

Founded in 2015, Woopa Group is a new generation travel agency and destination management company. We re-invent the travel experience and combine adventure with professional storytelling to create quality experiences for every traveller. The Company manages the following leading tour operator brands: Monster Day Tours, Lion Heartlanders, 8xplore and UBE—each specializing in innovative tour concepts that connect culture, history, and community in meaningful ways.

We are looking for a driven and strategic Sales & Customer Relations Senior Manager to lead our dynamic sales team at Woopa Travels, focusing on our key brand — Lion Heartlanders. Lion Heartlanders is a tour operator, and National Education solutions provider. We conduct tours and educational programmes focusing on Singapore’s heritage and culture. We create tour programs that focuses on The Singapore Story. Transform traditional tours into interactive activities that encourages active learning and ensure that our programs are deeply researched for factual content.

Responsibilities

• Recruit, train, and manage a high-performing team of sales representatives. Provide strong leadership, setting clear goals and expectations and foster a positive and motivating work environment
• Devise and implement effective sales strategies to achieve revenue targets for Lion Heartlanders, including implemented targeted pricing strategies & promotions to drive sales while maximizing profitability
• Identify and qualify new sales channels and business opportunities through market research, networking and lead generation activities
• Address customer concerns and inquires promptly and professionally, and nurture strong relationships with key customers to ensure high satisfaction and loyalty
• Optimize sales processes by implementing best practices in sales methodologies & tools and continuously review and improve the sales process for efficiency.
• Monitor and analyze sales metrics, client preferences and market trends to identify improvement areas in sales strategy and product development
• Generate regular sales reports, providing insights and recommendations. Develop accurate sales forecasts and budgets.
• Conduct regular training sessions for product knowledge and selling skills. Stay informed about industry trends and share relevant information. Provide ongoing coaching and mentorship.
• Foster open communication within the team and across departments (i.e. operations, marketing) to ensure a seamless customer experience. Represent the sales team in leadership meetings.
• Monitor expenses and take corrective actions to meet financial targets. Effectively coordinate with finance team on invoicing, payment & financial matters.
• Ensure the sales team operates in compliance with policies and regulations. Provide guidance on ethical considerations and responsible selling practices.
• Address challenges promptly, developing creative solutions. Encourage a problem-solving mindset within the sales team.
• Stayed updated on industry trends, competitor's activities and marketing demands to shape informed sales decisions. Encourage a culture of innovation within the sales team.
• Compile quality weekly, monthly and quarterly reports on business development progress for management team and stakeholders, offering strategic recommendations for continuous growth
• Other ad-hoc duties as assigned

Requirements

• Proven experience in sales leadership, ideally within the travel, education, or cultural sectors
• Track record of meeting and exceeding sales targets and driving strategic growth
• Skilled in recruiting, training, and managing sales teams with a motivational and hands-on approach
• Strong communication and relationship-building abilities with clients, partners, and internal teams
• Data-driven mindset with the ability to monitor sales metrics and translate insights into action
• Familiarity with CRM tools, sales processes, and performance tracking
• Passion for local culture, education, and community engagement
• Self-starter with a problem-solving attitude and collaborative spirit

We offer a commission package in addition to the basic salary