Retail Marketing Manager

EASY SYSTEMS PTE. LTD.; Singapore; On-site; SGD 65,000 - 85,000; Full time

Job summary

A retail company in Singapore is looking for a Retail Marketing Manager to develop and execute retail marketing strategies. You will collaborate with different teams to drive store traffic and sales through innovative in-store promotions and digital marketing initiatives. Applicants should have experience in retail marketing, analytical skills, and a bachelor’s degree in Marketing or Business.

Qualifications

• Proven experience as a Retail Marketing Manager or in a similar role.
• Strong understanding of retail operations and customer behavior.
• Creative mindset with the ability to develop innovative campaigns.

Responsibilities

• Develop and execute comprehensive retail marketing strategies.
• Collaborate with teams to create in-store promotions and campaigns.
• Analyze sales data and customer insights for campaign optimization.

Skills

Retail marketing strategies

Market research

Analytical skills

Project management

Digital marketing tools

Education

Bachelor’s degree in Marketing or Business

Tools

Retail software

Analytics tools

Job description

Aboud Easy Systems Pte Ltd

Easy Systems has been established in Singapore in the year 2012.It has various various products and services. Looking for suitable candidate for its sales force.

Responsibilities

• Develop and execute comprehensive retail marketing strategies to drive store traffic and sales
• Collaborate with cross-functional teams to create compelling in-store promotions, displays, and campaigns
• Conduct market research to understand consumer behavior, industry trends, and competitive landscape
• Plan and implement product launches, ensuring effective communication and promotion
• Manage the creation of marketing collateral, including signage, displays, and promotional materials
• Oversee digital marketing initiatives, including social media campaigns and email marketing, to drive online and offline traffic
• Analyze sales data and customer insights to optimize marketing strategies and improve campaign performance
• Collaborate with retail teams to ensure brand consistency and enhance the overall customer experience
• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
• Stay informed about retail industry trends, emerging technologies, and best practices in marketing

Requirements

• Proven experience as a Retail Marketing Manager or in a similar role
• Strong understanding of retail operations, merchandising, and customer behavior
• Excellent strategic thinking and analytical skills
• Creative mindset with the ability to develop innovative and effective marketing campaigns
• Strong project management skills, with the ability to multitask and meet deadlines
• Excellent communication and interpersonal skills
• Proficiency in digital marketing tools and platforms
• Familiarity with retail software and analytics tools
• Bachelor’s degree in Marketing, Business, or a related field
• Passion for retail and a customer-centric mindset