Restaurant Marketing & Brand Planner

ZZX MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A high-end restaurant company in Singapore is seeking a Marketing Specialist to develop brand strategy and manage marketing initiatives. You will create promotional content and oversee digital marketing efforts while collaborating with various teams. The ideal candidate has experience in restaurant marketing, excellent copywriting skills, and strong communication abilities. This role offers a chance to shape marketing activities in a vibrant restaurant environment.

Qualifications

• Prior experience in hotel or high-end restaurant marketing preferred.
• Excellent copywriting skills and strong market awareness.
• Effective communication and coordination skills, able to work across departments.
• Basic financial knowledge; detail-oriented, responsible, and proactive.

Responsibilities

• Develop and maintain the restaurant’s overall brand image.
• Formulate and execute external marketing and promotional strategies.
• Oversee content planning and maintenance for digital platforms.
• Collaborate with teams to ensure promotional materials align with brand positioning.

Skills

Brand management

Copywriting

Communication skills

Marketing analysis

Job description

Key Responsibilities:

1. Brand Strategy and Marketing

• Develop and maintain the restaurant’s overall brand image.
• Formulate and execute external marketing and promotional strategies.
• Plan and implement various marketing initiatives, including seasonal promotions, themed events, brand partnerships, and co-branded projects.
• Create and manage promotional content for social media, menus, the official website, press releases, and other communication channels.

2. Online and Offline Marketing Management

• Oversee content planning and maintenance for the restaurant’s digital platforms.
• Collaborate with design, photography, and video teams to ensure all promotional materials align with brand positioning.
• Assist in organizing offline marketing events to enhance brand visibility and customer engagement.
• Analyze marketing effectiveness and provide regular reports on promotional outcomes and customer experience insights.

3. Cross-Department Collaboration

• Work closely with the operations team to ensure marketing initiatives are consistent with restaurant operations.
• Support the finance department with budget tracking, cost management, and data organization for marketing activities.
• Perform additional planning and administrative tasks as assigned by management.

Qualifications:

• Prior experience in hotel or high-end restaurant marketing, brand management, or planning is preferred.
• Excellent copywriting skills and strong market awareness.
• Effective communication and coordination skills, with the ability to work across departments.
• Basic financial knowledge; detail-oriented, responsible, and proactive.

餐厅企划 / 市场宣传专员

一、品牌企划与市场宣传

• 负责餐厅整体品牌形象规划，制定并执行对外市场宣传及推广策
• 策划及落实各类市场推广活动，包括节日促销、主题活动、品牌合作及联名项目
• 负责对外宣传文案撰写与内容管理，包括社交媒体、菜单、官网、新闻稿等

二、线上及线下推广管理

• 负责餐厅线上平台的内容策划与维护
• 与设计、摄影、视频团队沟通，确保宣传内容符合品牌定位
• 协助策划线下推广活动，提升餐厅曝光率与客流量
• 分析推广效果，定期提交宣传及市场反馈报告及顾客体验

三、跨部门协作

• 与餐厅营运团队紧密配合，确保宣传内容与实际营运一致
• 协助财务部进行活动预算跟进、基础成本及数据整理
• 处理上级交办的相关企划与行政支持工作

任职要求

• 具备酒店或高端餐厅企划 / 市场 / 品牌相关工作经验者优先
• 具备良好的文案撰写能力及市场敏感度
• 良好的沟通协调能力，能跨部门合作
• 基础财务概念，细心、有责任感