Regional Marketing Manager (Medical Technology)

Airswift; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A global recruiting company in Singapore is seeking a Marketing Manager to lead strategic initiatives across the APAC region. The ideal candidate will have a degree in healthcare or life sciences and 5–7 years’ experience in IVD product marketing. Responsibilities include developing marketing strategies, conducting market research, and engaging with key opinion leaders. This role offers the opportunity to work closely with global and regional teams, contributing to portfolio growth and customer engagement.

Qualifications

• 5–7 years’ experience in IVD product marketing is essential.
• Proven technical knowledge across oncology, metabolic, and infectious diseases.
• Channel partner experience preferred.

Responsibilities

• Develop and implement marketing strategies aligned with global objectives.
• Conduct market research, segmentation, and value-based pricing.
• Engage with Key Opinion Leaders and support sales teams.

Skills

Communication skills

Analytical skills

Organizational skills

Education

Degree in healthcare or life sciences

Job description

We’re looking for a Marketing Manager to lead strategic marketing initiatives across the APAC region, spanning 20 diverse markets. This role will drive portfolio growth, market research, and customer engagement while working closely with global and regional teams.

Key Responsibilities

• Develop and implement marketing strategies backed by data and aligned with global objectives.
• Conduct market segmentation, value-based pricing, and monitor competitive landscape.
• Plan and execute new product launches, improvement strategies, and promotional campaigns.
• Engage with Key Opinion Leaders (KOLs), support sales through customer visits, and craft persuasive product narratives.
• Organize promotional events, educational sessions, and budgeting activities.
• Collaborate with subsidiaries and channel partners on annual sales targets, workshops, conferences, and exhibitions.
• Continuously update product lifecycle and marketing information to relevant stakeholders
• Ensure sales teams are equipped with product knowledge and marketing materials.

Requirements

• Degree in healthcare, life sciences, or related field.
• 5–7 years’ experience in IVD product marketing; channel partner experience preferred.
• Proven technical and scientific knowledge across oncology, metabolic, and infectious diseases
• Strong communication, presentation, analytical, and organizational skills