Regional Marketing Director, APAC

Razer Inc.; Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A global gaming company in Singapore is seeking a Regional Marketing Director, APAC, to lead marketing strategies and manage a budget for regional execution. This role requires approximately 15 years of marketing experience and a strong understanding of the gaming industry. Candidates should demonstrate excellent communication skills and be proficient in budget management. This is a full-time position with responsibilities including market analysis and relationship building with retail partners.

Qualifications

• Approx. 15 years of marketing experience, preferably in gaming, tech, or retail.
• Extensive experience in developing marketing strategies.
• Strong understanding of gaming industry requirements.
• Excellent verbal and written communication skills.

Responsibilities

• Lead development and execution of regional marketing strategies.
• Manage communication with regional HQ marketing teams.
• Monitor financial and technological trends for market opportunities.
• Report on marketing activities and achievements weekly.

Skills

Strategic marketing

Communication skills

Budget management

Relationship building

Market analysis

Gamer mindset understanding

Tools

MS Co-pilot

Job description

Regional Marketing Director, APAC – Singapore, Shanghai. Time type: Full time. Posted 24 Days Ago. Join Razer on a global mission to revolutionize gaming. Razer offers a unique gamer‑centric #LifeAtRazer experience across 5 continents.

Job Responsibilities

• Objective‑based leadership role measured by key results: responsible for the development and execution of regional marketing strategies as well as overseeing and managing daily activities.
• Develop and execute comprehensive New Product Introduction (NPI) marketing plans and sustain marketing programmes, both short and long range, to support sales and revenue objectives.
• Manage communication, workflow and priorities with regional HQ marketing teams.
• Work closely with supporting teams regionally and globally to localise or develop product campaign assets.
• Management and tracking of regional marketing budget, drive execution of marketing programmes within budget and maximise ROI.
• Demonstrate technical and creative marketing skills to build and maintain healthy relationships with key retail partners through strategic alignment.
• Communicate with regional distributor and channel partners on co‑marketing activities, including coordinating business and marketing development with external companies such as agencies and partners.
• Plan and execute Razer participation in regional industry or store events.
• Research, analyse and monitor financial, technological and demographic factors to capitalise on market opportunities and minimise effects of competitive activity.
• Lead effort in market share gain in core categories.
• Regular weekly reporting of marketing calendar and activities comparing target outcomes to actual achievements.

Pre‑Requisites

• Approximately 15 years or more of marketing experience, preferably in the gaming, tech or retail industry.
• Extensive experience in all aspects of developing and maintaining marketing strategies to meet company objectives.
• Strong understanding of gamer mindset and the gaming and consumer electronics industry and requirements.
• Well versed in marketing trends, terminology and best practices.
• Willing to travel and work in a multi‑national team of professionals.
• Excellent verbal and written communication skills.
• Good to have: Understanding of esports.
• Good to have: Essential AI tools for work such as MS Co‑pilot.

Company Overview

At Razer, you'll be at the forefront of the most exciting industry in the world—gaming. Razer’s innovative products and services allow gamers to fully immerse in the ultimate gaming experience. We are a global team across 11 countries and a proud Great Place to Work in the United States and Singapore.