Regional Field Marketing Manager - APAC

SOPHiA GENETICS; Singapore; Hybrid; SGD 80,000 - 100,000; Full time

Job summary

A global healthcare technology company seeks a Field Marketing Manager for APAC based in Singapore. This role involves defining marketing strategies, generating leads, and collaborating with local sales teams to enhance business growth. Ideal candidates will have over 5 years of integrated marketing experience within the healthcare sector, particularly in clinical diagnostics. Comprehensive benefits and flexible work arrangements are offered.

Qualifications

• 5+ Years integrated marketing experience in a similar field or regional marketing role, including events.
• Excellent understanding of the lead generation cycle.
• Broader knowledge of digital marketing channels, SEO activities and marketing analytics highly valuable.

Responsibilities

• Define and execute the regional marketing strategy across APAC.
• Develop marketing plans to drive successful lead generation.
• Coordinate and attend regionalized events for Diagnostics institutions.
• Identify, coordinate and attend regional events.

Skills

Integrated marketing experience

Industry knowledge in healthcare

Experience in regional marketing strategies for APAC

Lead generation understanding

Digital marketing channels knowledge

Job description

Do you have experience running regional and field marketing programmes for a diagnostic, life science or healthcare organisation? Do you bring direct knowledge of territories and personas across APAC?

If this sounds like you and you are driven by purpose, Join the SOPHiA GENETICS Marketing Team as our Field Marketing Manager for APAC, and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide.

This is a field based role within the territory. You will spend you time working from home-office, or travelling across your territory for customer meeting, conferences and events. Aligned to local colleague hubs, we are looking to hire this colleague in Singapore or VIC, Aus.

Our mission

We believe there is a smarter, more data-driven way to make decisions in healthcare and our cloud-native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis. You will have direct input to our mission to democratize data-driven medicine for the ultimate benefit of cancer and rare disease patients across the globe.

Your mission

Working in collaboration with the local sales team, you will be responsible for defining and executing the regional marketing strategy across APAC.

The value you add

• Convert customer and marketing insight into core marketing briefs, and develop strategic marketing plans that drive successful lead generation across APAC
• Work closely with sales to create continous alignment for business strategy, establishing relevant marketing tacstics to help the sames team reach their target, and drive organisational revenue growth.
• Identify, coordinate and attend regionalised events for Diagnostics institutions, defining key messages and visual identity within the region.
• Ensuring that regional marketing plans and all activities support global marketing objectives, and are aligned with the companys growth targets and brand standard.

We know that every background is different, but to be best set for success we see you bringing:

• 5+ Years integrated marketing experience in a similar field or regional marketing role, including events.
• Industry knowledge within a healthcare-related sector (ideally Clinical Diagnostics or similar)
• Experience defining regional marketing strategies for APAC, and creating marketing campaigns tailored for personas within healthcare
• Excellent understand of the lead generation cycle, with a solid awareness of conversions and activity funnels (I.e. NQLs, SQLs, Revenue Pipeline)
• Broader knowledge of digital marketing channels, SEO activities and marketing analytics higly valuable.

You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we pursue exponential growth.

Business recognition and accolades include:

• World's most innovative companies (Top 10)
• World's smartest companies (Top 50)
• 100 Best Places to Work in Boston
• Top 10 European Tech Startup
• Top 10 European biotechs startup to watch
• Top 25 East-Coast Biotech to watch

Our benefits package is comprehensive, but varies internationally in-line with local standards and laws. You can discuss a full breakdown with us.

Our DNA

Like the strands of DNA itself, SOPHiA GENETICS and the team are deeply interconnected and reliant on each other to deliver. There are common threads across the team. Things that bind us together. Those things are Relentless Curious; Resilient & Nimble and Fearlessly Adventurous

Our Virtues

At SOPHiA GENETICS we established our 7 Virtues to clarify how our principles show up each day through action. We Decide; We Do; We Collaborate; We Innovate; We Empower; We Adapt and We Learn.

At the centre of our Virtues is our Mantra, We Care, which provides a constant reminder of the compassionate, benevolent, and hopeful nature of our mission and how it should be threaded through each of our Virtues and everything we do. Learn more about our DNA and Virtues on our Careers portal

The Process

We use the power of AI to help our partners make decisions. If you’re utilising AI in your search and application process, why not use some of these prompts, or read our AI guide.

‘What impact can I expect to have on the world by working at SOPHiA GENETICS?’

‘I have an interview with SOPHiA GENETICS. What should I know before I meet with them?’

‘I am a *job title* - What can SOPHiA GENETICS offer my career?’

Apply now with your CV and any supporting information.

Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader alongside key colleagues and stakeholders from across the business.If you need additional support for accessibility, please contact our TA team for assistance.

We appreciate the value external partners can bring, but we operate a direct-hiring model and we are not looking to utilise agency support at this time. All hiring is controlled by Talent Acquisition, potential partners should liaise through TA and not our hiring teams please.

Starting Date: ASAP

Location: Singapore OR Aus (Vic, Pref; NSW possible)

Contract: Permanent, Field based