Regional e-Commerce & Digital Marketing Assistant Manager / Manager

Guerlain; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading global cosmetics brand is seeking a Digital Marketing Lead in Singapore to spearhead digital strategies in the APAC region. The role requires a minimum of 5 years in e-business and digital media, focusing on enhancing global shopper experiences through data-driven insights and robust marketing initiatives. Candidates are expected to have a strong educational background and a passion for digital trends, alongside the ability to manage multiple projects effectively.

Qualifications

• Degree in Business Administration, E-Commerce, Digital Marketing or related disciplines.
• Excellent knowledge of e-commerce marketing and digital media.
• Minimum 5 years of experience in E-business & Digital Media.

Responsibilities

• Propose and implement digital strategy aligned with brand image.
• Lead data-driven e-commerce and digital media strategies.
• Manage assessment for Guerlain brand introduction on e-retail platforms.
• Adapt APAC-relevant paid media strategies based on market conditions.

Skills

E-commerce marketing

Digital media

Project management

Communication skills

Education

Degree in Business Administration

Degree in E-Commerce / E-Retail Management

Degree in Digital Marketing

Job description

Job Description

ROLE

You will beplaying a key role in spearheadingdigitalprojectsto enhance global shoppers’experience.You will be the leaderineBusinesstopicsto drive regional strategies in line with global direction and guide markets in achieving the goal. You will deliver reportingregional Marketing Directorandcommunicateto the HQ Digital team, while ensuringdailycontact withlocal teams.

MAINMISSIONS

DIGITAL MARKETINGANDE - COMMERCE (LM APAC) :

• Proposea comprehensivedigital strategy, as well as implementdigital guidelines andmanage theplanning for thelocalmarkets to drive their efficiency and results, in line with the brand image and positioning.
• Lead data-drivene-commerce & digital paid mediastrategyto make strategic recommendationsand approve alle-business relatedinitiatives.
• Develop the e-businesschannels(e-commerce, e-concessionand e-retail)and create a strategic roadmap for the region.Make recommendations of e-business openings or closings in the region
• Be the main liaison for the opening and managemente-businesschannels, in coordination with theregional counterpartsand the HQ e - Commerce team, including :
• By-channel / platform strategies & winning formula
• Animation calendar planning & orchestration
• Key Consumption Periods and Festivals Orchestration :
• Work with local teams and HQ teams onsellout targets / proposals, e-merchandising and support and approvals on promotion plans to ensure that the business goals are achieved for these key activations.
• Post Campaign Monitoring and Results Sharing :
• Conduct Post-Mortem Sessions to understand success contributors and close gaps with areas of improvement
• Guide markets toensureall APAC e-business websites content updates with new product launches and animations in coordination with the local teams
• Liaise with HQdigitalteams to convey our needs fordevelopment / adaptation in Asia Pacific
• Monitor weekly sales & carry out a monthly reporting recap on e-Commerce business performances, activities and relevant KPIs including traffic, conversion, acquisition with detailed analysis and insights
• Identifydigital innovations within the industry, strategize future opportunities and pioneer new initiatives
• Build best practicesfor internal sharing(TR & LM APAC)

E-RETAIL BUSINESS(TR & LM APAC) :

• Manage the assessment process for the introduction of the Guerlain brand on e-retail platforms, in coordination with the commercial teams and the HQ Digital team
• List and classifyall thee-businessplatforms in the region to keep a clear,updated view of the Guerlain distributiontomonitorvs our competition benchmarks
• Make recommendations of e-businessopenings or closingsin the region
• Ensureall APAC e-businesswebsites content updates with new product launchesand animationsin coordination with the local teamsand producethe guidelines
• Coordinate thetimelyproduction of content in formats / sizes needed by the retailers
• Monitor e-retailer’sdigital activities through reviews and recaps to be able to ensure consistency across the whole region
• Liaise with HQ Digital teams to convey our needs for adaptation in Asia Pacific
• Carry outa monthly reporting recap on e-businesscontent updates and activities

PAID MEDIA (TR & LM APAC) :

• Adapt & develop APAC-relevant paid social media strategies based on market media landscape, business focus, budget, learning agendaetc
• Guide markets in developing local media strategies, A&P investment priority,objectives, efficiency & effectiveness, test & learn based on HQ direction& APAC dynamic.
• Provide guidance and planningadviceon performance-driven media planning with clear KPIsfor key campaignsas well as getting approvals from HQ
• Timely monitoring on media performancefor strategy & tactics review &adjustment
• Be the custodian of insight-driven reporting & best practice sharing to HQ and markets
• Closelyobservemedia landscape& competition,adaptnew formatsas learning agenda
• Plan activation with OMNI mindset to build O2O ecosystem for optimized client journey,experienceand longevity with the brand
• Work closely with corporate media team & agencies to garner trends & insights.

Qualifications

QUALIFICATIONS & SKILLS

• Degree in Business Administration, E-Commerce / E-RetailManagement, DigitalMarketingor related disciplines
• Excellente-commerce marketing,digitalmedia
• Minimum5years of experienceinE-business &DigitalMedia(Regional / Travel Retailexperienceis a plus)

KEY COMPETENCIES

• Strong ability to drive projectsas solo contributor
• Passionate in digitalmediaand e-businesstrends
• Agilityof multi-tasking andmanage complexity
• Curious, proactive,rigorousand well organized
• Good communicationskills(withmulticultural teamsandlocal external suppliers)