Project-Based Web Designer (Visual & UX Focus)

Ask & Embla; Remote; SGD 60,000 - 80,000; Part time

Job summary

A leading e-commerce provider is seeking a Project-Based Web Designer focusing on visual and user experience for a 4-week contract. This role emphasizes design responsibilities, including producing high-fidelity mockups and creating a modular Style Guide. Ideal candidates should demonstrate strong UX principles, have expert proficiency in Figma, and possess a robust portfolio highlighting responsive designs. This position allows for remote work and requires excellent communication skills to articulate design decisions effectively.

Qualifications

• Please note that applications without a portfolio will not be entertained.
• Proven professional experience in web design specifically focused on UX and visual design for marketing or corporate websites.
• Expert proficiency with modern design tools, preferably Figma.
• Strong portfolio showcasing successful responsive website designs.
• Deep understanding of User Experience (UX) principles, accessibility best practices, and mobile-first design.
• Excellent communication skills and the ability to articulate design decisions clearly to non-design stakeholders.

Responsibilities

• Review and utilize the provided sitemap and information architecture to ensure logical content flow.
• Produce low-fidelity grayscale wireframes for core page types to establish hierarchy and layout.
• Create full high-fidelity visual mockups for unique page templates.
• Define and document a modular Style Guide/Design System.
• Incorporate feedback through two maximum rounds of collective revisions.
• Deliver final ready-for-development design files and exported assets.
• Participate in regular alignment meetings with the team.

Skills

CSS

InVision

Balsamiq

HTML5

Information Architecture

UX

Usability

Wireframing

UI

Axure

Responsive Web Design

Sketch

Tools

Figma

Job description

Project-Based Web Designer (Visual & UX Focus)

Job Type: Contract / Freelance Project-Based

Project Duration: 4 weeks renewable

Location: Singapore / remote

Overview

We are seeking an experienced Web Designer to lead the visual and user experience (UX) redesign for the Ask & Embla e-commerce website. This role is focused entirely on the design phase - creating modern responsive and high-fidelity mockups - and does not involve any coding or development.

The scope of work will be defined collaboratively on a monthly basis allowing us to adapt quickly to ensure alignment with business priorities. If you thrive in an iterative team-oriented environment we want to hear from you.

Key Responsibilities

The designer will work iteratively with our internal team and will be responsible for the following tasks:

• Review and utilize the provided sitemap and information architecture to ensure logical content flow.
• Produce low-fidelity grayscale wireframes for core page types (up to 3 pages) to establish hierarchy and layout.
• Create full high-fidelity visual mockups for up to 5 unique page templates (e.g. Homepage About Us Product Page Blog Contact Form).
• Ensure all mockups include dedicated Desktop and Mobile views.
• Define and document a modular Style Guide/Design System within the design file including typography color palettes component states (buttons forms etc.).
• Incorporate feedback through two (2) maximum rounds of collective revisions.
• Organize and deliver final ready-for-development design files and exported assets (icons graphics).
• Actively participate in regular alignment meetings with the team to prioritize tasks and jointly adjust scope of work for the upcoming monthly cycle.

Required Qualifications

• Please note that applications without a portfolio will not be entertained.
• Proven professional experience in web design specifically focused on UX and visual design for marketing or corporate websites.
• Expert proficiency with modern design tools preferably Figma.
• Strong portfolio showcasing successful responsive website designs.
• Deep understanding of User Experience (UX) principles accessibility best practices and mobile-first design.
• Excellent communication skills and the ability to articulate design decisions clearly to non-design stakeholders.

Project Exclusions (What We Do Not Require)

This role is strictly design-focused. Candidates are not expected to perform any of the following:

• Writing or editing website copy.
• Front-end development (HTML CSS JavaScript).
• Back-end development or CMS integration.
• Deep-dive SEO research or implementation.

Key Skills: CSS, InVision, Balsamiq, HTML5, Information Architecture, Ux, Usability, Wireframing, UI, Axure, Responsive Web Design, Sketch

Employment Type : Contract

Experience: years

Vacancy: 1