Product Marketing Specialist (Finance industry)

AMBITION GROUP SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Singapore is looking for a contract role focused on implementing strategic marketing plans to enhance product visibility and increase market share. Ideal candidates should have experience in crafting marketing content and a strong ability to collaborate with cross-functional teams. Responsibilities include developing marketing materials and overseeing campaign evaluations. Interested applicants should send their resumes in MS Word format to the specified contact.

Qualifications

• Proven experience in implementing go-to-market strategies.
• Strong abilities in crafting marketing content and materials.
• Excellent collaboration and communication skills.
• Ability to evaluate campaign effectiveness and track KPIs.

Responsibilities

• Implement strategic go-to-market plans to drive sales.
• Enhance product visibility through targeted marketing campaigns.
• Craft compelling value propositions tailored for key audiences.
• Develop below-the-line marketing materials for product launches.
• Collaborate with cross-functional teams to meet marketing objectives.
• Focus on flawless execution and coordination of timelines.
• Oversee post-campaign reviews and evaluate effectiveness.

Job description

Overview

Contract role

• Implement strategic go-to-market plans to drive sales and increase market share for products.
• Enhance product visibility through targeted marketing campaigns, distribution training, sales tool creation, and partnership efforts, collaborating with product managers, sales teams, compliance, and stakeholders to expand market share.
• Craft compelling value propositions, messaging, and marketing content based on insights and data, tailored for key target audiences.
• Develop and create below-the-line marketing materials for product launches, showcasing unique selling points and addressing customer pain points. This includes brochures, playbooks, eDMs, webpages, videos, and other content.
• Collaborate with cross-functional teams (Business Development, Product, Corporate Affairs, Segments, Business Analytics, etc.) to meet business, commercial, and marketing objectives for the year.
• Focus on flawless execution, teamwork, attention to detail, creativity, and strong coordination of timelines and budgets to manage marketing deliverables.
• Oversee post-campaign reviews, tracking KPIs, gathering insights, and evaluating campaign effectiveness to identify key takeaways for future initiatives.

Interested applicants please send your resume in MS Word format and attention it to Rachel Yeo (R22104385).

Shortlisted candidates will be notified

Data provided is for recruitment purposes only

www.ambition.com.sg

EA Registration Number: R22104385

Business Registration Number: 200611680D. Licence Number: 10C5117