Product Marketing Executive

Luxury Careers Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A prominent luxury brand firm in Singapore seeks a Marketing Executive to support brand growth across global travel retail channels. The role includes executing marketing strategies and campaigns, collaborating with stakeholders, and gathering consumer insights. Candidates should have a Bachelor’s degree in Marketing or Business, with 1–3 years of relevant experience in product marketing and excellent communication skills. A passion for beauty and luxury branding is essential.

Qualifications

• 1–3 years of experience in product marketing or brand management.
• Strong understanding of consumer shopping behaviors in airport duty-free environments.
• Experience in executing marketing campaigns.

Responsibilities

• Assist in executing 360° marketing campaigns, including digital and promotional activities.
• Coordinate with stakeholders for seamless campaign execution.
• Gather consumer insights to refine marketing strategies.

Skills

Attention to detail

Analytical skills

Communication skills

Understanding of travel retail dynamics

Digitally savvy

Social media awareness

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Microsoft Office

Job description

About the role

This role is pivotal in supporting brand growth across global travel retail channels. You will support the execution of marketing strategies, product launches, and campaigns that engage travelers and elevate the brand’s presence in airport duty-free counters, downtown stores, and other travel retail locations.

Responsibilities

Marketing & Campaign Execution

• Assist in the execution of 360° marketing campaigns, including in-store activations, digital initiatives, and promotional activities.
• Coordinate with internal and external stakeholders, including corporate teams and agency partners, to ensure seamless execution.
• Prepare production briefs and campaign decks.

Retail:

Signages, retailtainment collaterals, OOH, TVCs

Digital:

Banners for online platforms, e-commerce, and landing pages

Social:

Review of content and artwork (KOL posts, livestreams)

Cross-functional Collaboration

• Work closely with the regional sales team to support marketing initiatives.
• Partner with corporate teams to ensure brand consistency and excellence across all touchpoints.
• Manage timelines and project deliverables to ensure smooth execution.

Retail & Consumer Insights

• Gather and interpret consumer insights to refine product positioning and marketing strategies.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–3 years of experience in product marketing, brand management, or a related function, preferably within beauty, luxury, or FMCG.
• Excellent attention to detail, communication, and analytical skills.
• Campaign execution experience.
• Strong understanding of travel retail dynamics and consumer shopping behaviors in airport and duty-free environments.
• Digitally savvy and good sense of social media and trends.
• Proficiency in Microsoft Office (Excel, PowerPoint).
• Passion for the beauty industry with a keen eye for luxury branding and storytelling.

Registration No: R1875146

EA License No: 22C1376