Principal Executive, Sales (Education)

Defence Collective Singapore Ltd; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading education solutions provider is seeking an individual for a 2-year renewable contract role focused on education sales. The candidate will be responsible for managing school partnerships, planning initiatives, and ensuring alignment with educational partners. Requirements include a diploma or degree in a relevant field and at least 3 years of experience in education sales or school engagement. Exceptional communication skills and experience with MOE are preferred.

Qualifications

• Minimum 3 years of experience in Education Sales or School Engagement.
• Experience in event sales or programme management will be beneficial.
• Demonstrates a professional demeanor with good command of English.

Responsibilities

• Develop and maintain partnerships with schools and educational institutions.
• Plan and execute education-related sales initiatives.
• Prepare quotations and proposals aligned with pricing guidelines.

Skills

Education Sales

Customer Service

Communication Skills

Presentation Skills

Interpersonal Skills

Education

Diploma or Degree in Business/Marketing/Hospitality/Tourism

Tools

Microsoft Office

Job description

THIS IS A 2-YEAR RENEWABLE/ CONVERTIBLE CONTRACT ROLE

JOB DESCRIPTION:

The job holder will be responsible for planning, executing, and managing education-related sales initiatives and events. This includes developing pricing strategies, overseeing day‑to‑day sales operations, and working closely with internal departments to meet the specific requirements of schools and educational partners.

Candidates with teaching experience, prior involvement with MOE, or a background in education-related sales or tourism will be preferred. The successful candidate will report to Head of Sales.

Job Responsibilities:

• Develop and maintain strong partnerships with schools, MOE divisions, and educational institutions through consistent engagement, follow‑up, and relationship management.
• Plan and execute education-related sales initiatives, including outreach events, exhibitions, and learning journey promotions.
• Prepare accurate quotations and proposals in a timely manner, ensuring alignment with pricing and profit guidelines.
• Identify new education sales opportunities and develop strategies to expand market reach and achieve sales targets.
• Coordinate with internal departments to ensure smooth handover and quality delivery of school programmes and events.
• Maintain up‑to‑date records of sales activities, leads, and performance reports for management review.
• Support continuous improvement by recommending initiatives to enhance sales efficiency and client experience.
• Any other project/tasks as assigned from time to time.

Job Requirements:

• Diploma or Degree in Business/Marketing/Hospitality/Tourism or related discipline.
• Minimum 3 years of experience in Education Sales, School Engagement, or Partnership Development with MOE and educational institutions.
• Experience in event sales or programme management within the MICE, tourism, or attractions sector will be beneficial.
• Customer‑focused, with strong skills in handling call‑in and email enquiries professionally.
• Possess excellent communication, presentation, and interpersonal skills.
• Commercially aware, self‑motivated, and proactive in driving sales opportunities.
• Proficient in Microsoft Office applications.
• Demonstrates a professional demeanor, with a good command of spoken and written English.
• A team player with a positive attitude and a passion for promoting the Singapore Story will be an added advantage.