Principal Executive & Sales (Education)

DEFENCE COLLECTIVE SINGAPORE LTD.; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A leading educational sales company in Singapore is seeking a Sales Executive to manage and grow education-related sales initiatives. The candidate will develop partnerships with schools, organize outreach events, and drive sales growth. A minimum of 3 years in education sales or engagement with educational institutions is required, alongside strong communication and interpersonal skills. Proficiency in Microsoft Office and a team-oriented attitude are essential for success in this role.

Qualifications

• Minimum 3 years of experience in Education Sales, School Engagement, or Partnership Development.
• Experience in event sales or programme management within MICE or tourism sector is beneficial.
• Ability to handle enquiries professionally via calls and emails.

Responsibilities

• Develop partnerships with schools and educational institutions.
• Plan and execute sales initiatives and outreach events.
• Prepare quotations and proposals ensuring alignment with pricing guidelines.
• Identify new education sales opportunities and strategies.

Skills

Customer-focused

Excellent communication

Presentation skills

Interpersonal skills

Proactive sales ability

Education

Diploma or Degree in Business/Marketing/Hospitality/Tourism

Tools

Microsoft Office applications

Job description

THIS IS A 2-YEAR RENEWABLE/ CONVERTIBLE CONTRACT ROLE

JOB DESCRIPTION:

The job holder will be responsible for planning, executing, and managing education-related sales initiatives and events. This includes developing pricing strategies, overseeing day-to-day sales operations, and working closely with internal departments to meet the specific requirements of schools and educational partners.

Candidates with teaching experience, prior involvement with MOE, or a background in education-related sales or tourism will be preferred. The successful candidate will report to Head of Sales.

Job Responsibilities:

• Develop and maintain strong partnerships with schools, MOE divisions, and educational institutions through consistent engagement, follow-up, and relationship management.
• Plan and execute education-related sales initiatives, including outreach events, exhibitions, and learning journey promotions.
• Prepare accurate quotations and proposals in a timely manner, ensuring alignment with pricing and profit guidelines.
• Identify new education sales opportunities and develop strategies to expand market reach and achieve sales targets.
• Coordinate with internal departments to ensure smooth handover and quality delivery of school programmes and events.
• Maintain up-to-date records of sales activities, leads, and performance reports for management review.
• Support continuous improvement by recommending initiatives to enhance sales efficiency and client experience.
• Any other project/tasks as assigned from time to time.

Job Requirements:

• Diploma or Degree in Business/Marketing/Hospitality/Tourism or related discipline.
• Minimum 3 years of experience in Education Sales, School Engagement, or Partnership Development with MOE and educational institutions.
• Experience in event sales or programme management within the MICE, tourism, or attractions sector will be beneficial.
• Customer-focused, with strong skills in handling call-in and email enquiries professionally.
• Possess excellent communication, presentation, and interpersonal skills.
• Commercially aware, self-motivated, and proactive in driving sales opportunities.
• Proficient in Microsoft Office applications.
• Demonstrates a professional demeanour, with a good command of spoken and written English.
• A team player with a positive attitude and a passion for promoting the Singapore Story will be an added advantage.