Principal Brand Creative

Chello; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading creative agency in Singapore seeks a Principal Brand Creative to drive brand expression across visual identity, graphic design, and photoshoots. This senior role demands hands-on leadership and collaboration to turn creative vision into high-quality outputs. Ideal candidates will have over 5 years of experience in creative roles, a strong portfolio showcasing brand identity, and skills in visual storytelling and design systems. The position emphasizes collaboration with internal teams and external partners.

Qualifications

• 5+ years of experience in a senior creative, brand, or design role.
• Strong portfolio demonstrating brand identity work and graphic design systems.
• Comfortable being both strategic and hands-on.

Responsibilities

• Translate Chello’s creative vision into cohesive brand expression.
• Lead and execute graphic design across digital and print assets.
• Conceptualise and direct photoshoots and campaigns.

Skills

Senior creative

Graphic design

Collaboration

Communication

Job description

Role Overview

We are looking for a Principal Brand Creative to lead and execute Chello’s brand expression across visual identity, content, graphic design, and photoshoots. This is a senior, hands-on creative role with strong ownership over creative execution and brand standards.

This role will work hand in hand with the Head of Creative, partnering closely to bring Chello’s creative vision to life through high-quality, cohesive, and emotionally resonant outputs. You will also collaborate directly with the Founder and marketing team to ensure alignment between brand vision, creative direction, and execution.

Key Responsibilities

Brand Expression & Creative Execution

• Translate Chello’s creative vision into strong, cohesive brand expression across all channels
• Ensure consistency in aesthetic, tone, and quality across campaigns, content, and assets
• Uphold and refine brand visual standards through hands‑on involvement

Hands‑On Visual & Graphic Design

• Lead and execute graphic design across brand and campaign assets (digital and print)
• Develop and maintain visual systems including typography, colour, layout, and graphic language
• Personally create and refine key visual assets where needed
• Review creative outputs to ensure high standards of craft and detail

Content & Photoshoot Direction

• Conceptualise and direct photoshoots and campaigns in collaboration with the Head of Creative
• Develop creative concepts, moodboards, and shot lists
• Provide on‑set creative direction alongside photographers, stylists, and production teams
• Oversee post‑production and final asset selection

Collaboration & Creative Partnership

• Work hand in hand with the Head of Creative to align on creative direction, priorities, and standards
• Partner closely with the Founder and marketing team on campaigns and brand initiatives
• Collaborate with internal creative team members and contributors
• Brief and manage external creatives, including photographers, designers, and agencies

Creative Excellence & Growth

• Stay attuned to trends in fashion, branding, and visual culture
• Balance creative ambition with commercial goals and timelines
• Continuously refine creative workflows, tools, and standards

Requirements

• 5+ years of experience in a senior creative, brand, or design role
• Strong portfolio demonstrating brand identity work, graphic design systems, campaigns, and photoshoot direction
• Excellent eye for typography, composition, colour, and visual storytelling
• Comfortable being both strategic and deeply hands‑on
• Strong collaboration and communication skills
• Experience in fashion, lifestyle, or design‑led brands preferred