Performance Marketing Specialist (Meta & Google Ads Expert)

PEARLY LUSTRE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading fine pearl jewellery brand in Singapore is seeking a Performance Marketing Specialist with proven expertise in managing Meta and Google Ads campaigns. This role requires at least 3 years of performance marketing experience and strong analytical skills. You will independently manage campaign lifecycles, from strategy to execution and optimisation, in a fast-paced environment. This position offers a competitive salary and the opportunity to shape growth strategies beyond ads.

Benefits

Competitive salary aligned with experience and performance

Decision-making autonomy

Ownership of performance marketing for a growing premium brand

Qualifications

• Minimum 3 years of hands-on experience in performance marketing or paid media.
• Proven track record managing profitable Meta and Google Ads campaigns.
• Strong analytical abilities with experience in A/B testing, conversion tracking, and attribution.

Responsibilities

• Plan, set up, manage, and optimise Meta and Google Ads campaigns end-to-end.
• Scale advertising spend efficiently while maintaining strong ROAS and ROI.
• Develop structured testing frameworks for creative, audience, funnel, and budget.

Skills

Performance marketing

Data-driven decision-making

Analytical skills

A/B testing

Audience targeting

Education

Bachelor’s degree in Marketing, Communications, Advertising, or related field

Tools

Meta Ads

Google Ads

Canva

Adobe Creative Suite

Job description

🚀 Performance Marketing Specialist

(Meta & Google Ads Expert)

Location: Singapore
Working Hours: Monday–Friday, 8:00 AM – 5:30 PM
Salary: SGD 4,000 – 6,000 per month
Website: https://pearlylustre.com

💎 About Pearly Lustre

Pearly Lustre is a proudly Singaporean fine pearl jewellery brand, blending Akoya, Tahitian, South Sea, and Freshwater pearls with contemporary Southeast Asian design. Recognised under Enterprise Singapore’s Made With Passion initiative, we create modern jewellery that empowers women through elegance, confidence, and craftsmanship.

As we scale our digital presence and e-commerce performance, we are looking for a results-driven Performance Marketing Specialist to take ownership of our paid media growth.

🎯 The Role

We are seeking an experienced Performance Marketing Specialist with a proven track record in managing and scaling Meta (Facebook/Instagram) and Google Ads campaigns with measurable ROI.

This role is suited for someone who is data-driven, hands-on, and commercially minded, capable of independently managing full campaign lifecycles — from strategy to execution to optimisation.

🔧 Key Responsibilities

• Plan, set up, manage, and optimise Meta and Google Ads campaigns end-to-end

• Scale advertising spend efficiently while maintaining strong ROAS and ROI

• Develop structured testing frameworks (creative, audience, funnel, budget)

• Analyse performance data to refine targeting, creatives, and bidding strategies

• Identify high-value audiences and acquisition opportunities across platforms

• Track conversions, attribution, and performance metrics accurately

• Present insights and execute growth strategies to drive revenue and brand visibility

✅ Requirements (Must-Have)

• Proven track record managing profitable Meta and Google Ads campaigns

• Minimum 3 years of hands-on experience in performance marketing or paid media

• Strong analytical ability with experience in A/B testing, conversion tracking, and attribution

• Deep understanding of Meta and Google Ads platforms, formats, bidding, and best practices

• Ability to work independently, manage budgets, and own results end-to-end

• Bachelor’s degree in Marketing, Communications, Advertising, or related field

⭐ Preferred Qualifications

• Experience in fine jewellery, fashion, beauty, or luxury brands

• Proficiency in Canva or Adobe Creative Suite for creative collaboration

• Familiarity with SEO, SEM, email marketing, and full-funnel digital strategy

🌟 Why Join Pearly Lustre?

• Take ownership of performance marketing for a growing premium brand

• Work in a results-oriented, fast-moving environment with decision-making autonomy

• Competitive salary aligned with experience and performance

• Opportunity to shape scalable growth strategies beyond just ads

🚀 Apply Now

If you are a performance marketer with real results, strong commercial thinking, and the confidence to scale campaigns responsibly, we want to hear from you.

Join Pearly Lustre and help drive the next phase of our digital growth. ✨