Performance Marketing Executive

ABIORES PTE. LTD.; Singapore; On-site; SGD 48,000 - 68,000; Full time

Job summary

A leading digital marketing agency in Singapore is seeking an experienced Digital Marketing Specialist to manage Google Ads and Meta Ads campaigns. You will plan and optimize campaigns to achieve return on ad spend (ROAS) and cost per acquisition (CPA) goals. Ideal candidates will have 2–4 years of experience, a strong data-driven mindset, and a Bachelor's degree in Marketing or related fields. Join a dynamic team focused on maximizing campaign efficiency through innovative strategies.

Qualifications

• 2–4 years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong data-driven mindset with solid knowledge of paid media platforms.
• Experience managing or advertising for Shopify stores.
• Self-motivated and able to work effectively in a fast-paced environment.

Responsibilities

• Plan, launch, and optimize Google Ads and Meta Ads to meet ROAS and CPA goals.
• Perform keyword research, audience targeting, and ad creative testing.
• Manage budgets, bids, and daily campaign performance.
• Monitor campaign performance daily using GA4, Google Ads, and Meta Ads Manager.
• Prepare weekly/monthly performance reports.
• Use AI tools for research, ad copy, and analysis.

Skills

Google Ads management

Meta Ads (Facebook & Instagram) management

Data analysis

Budget management

Keyword research

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

Google Ads

Meta Ads Manager

GA4

SEMrush

ChatGPT

Google Gemini

Job description

Job Responsibilities

• Plan, launch, and optimize Google Ads (Search, Shopping, Display) and Meta Ads (Facebook & Instagram) to meet ROAS and CPA goals.

• Perform keyword research, audience targeting, and ad creative testing.

• Manage budgets, bids, and daily campaign performance to maximize efficiency.

• Monitor campaign performance daily using GA4, Google Ads, and Meta Ads Manager.

• Maintain dashboards and prepare weekly/monthly performance reports.

• Analyze data to identify issues, uncover opportunities, and optimize campaigns quickly.

• Use AI tools such as SEMrush, ChatGPT, or Google Gemini for research, ad copy, and analysis.

• Leverage automation and project management tools to improve workflow efficiency.

Job Requirements

• 2–4 years of hands-on experience managing Google Ads and Meta Ads campaigns.

• Strong data-driven mindset with solid knowledge of paid media platforms.

• Experience managing or advertising for Shopify stores.

• Self-motivated and able to work effectively in a fast-paced environment.

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).