Omni-Channel Marketing Manager (APAC)

Barrington James Limited; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading healthcare marketing agency in Singapore is seeking a Senior Omni-Channel / Digital Marketing Lead to design and execute comprehensive marketing strategies across the Asia-Pacific region. The successful candidate will have over 10 years of experience in digital marketing, with a strong focus on customer engagement and marketing automation. The role requires hands-on expertise in relevant tools, a Bachelor’s degree, and is specifically targeted at Singapore Citizens or PRs. This position offers a chance to make a significant impact on customer experience across the region.

Qualifications

• 10+ years in digital marketing, CX, or omni-channel engagement.
• Hands-on mastery of marketing automation platforms and CMS tools.
• Experience in pharma or medical retail is a strong advantage.

Responsibilities

• Design and execute end-to-end omni-channel strategies across APAC.
• Build data-driven customer journeys that deliver measurable impact.
• Drive marketing automation and digital touchpoint optimisation.

Skills

Digital marketing

Customer experience

Marketing automation

Journey mapping

Education

Bachelor’s degree in Marketing, Business or related field

Tools

Marketing automation platforms

CMS tools

Job description

Senior Omni-Channel / Digital Marketing Lead (APAC)
Singapore-based

Ready to shape how healthcare brands connect, and influence, healthcare customers across Asia-Pacific?

We’re looking for a digital leader who thrives at the intersection of strategy, creativity, and technology - someone who can elevate our clients' regional customer experience and turn complex journeys into seamless engagement.

What you’ll own

• Designing and executing end-to-end omni-channel strategies across APAC
• Building data-driven customer journeys that deliver measurable impact
• Driving marketing automation, content ecosystems, and digital touchpoint optimisation
• Partnering with commercial and medical teams to create meaningful, modern customer experiences

What you bring

• A Bachelor’s degree in Marketing, Business or related field
• 10+ years in digital marketing, CX, or omni-channel engagement
• Hands‑on mastery of marketing automation platforms, CMS tools, and journey mapping
• Experience in pharma or medical retail is a strong advantage (& a necessity)
• Must be a Singapore Citizen or PR as our client is unable to sponsor at this time.

If you’re passionate about elevating digital-first customer engagement and want to shape APAC-wide impact, i'd love to meet you.

Email you CV to: [e-mail]