Marketing & Public Relations Associate

Kumon Asia & Oceania Pte Ltd; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading education enrichment program provider is seeking a Marketing & Public Relations Associate in Singapore. This role combines PR expertise with data analysis to enhance campaign performance across digital platforms. Candidates should have at least 5 years of relevant experience, be detail-oriented, and possess strong analytical and communication skills. The successful candidate will support marketing initiatives, analyze campaign performance data, and report on key insights while collaborating with diverse teams to drive impactful outcomes.

Qualifications

• At least 5 years of experience in data analysis, Public Relations, Communications or related roles is preferred.
• Candidates with diverse academic backgrounds are encouraged to apply.

Responsibilities

• Support the planning and execution of marketing initiatives.
• Collect, analyse, and interpret campaign performance data.
• Prepare and present monthly reports on key performance indicators.
• Monitor and report on digital metrics like website analytics and CRM engagement.
• Assist in managing CRM platforms and customer engagement tools.
• Collaborate on events and Public Relations activities.
• Build and sustain positive relationships with stakeholders.

Skills

Data analysis

Communication skills

Microsoft Office proficiency

Critical thinking

Problem-solving

Collaboration

Education

Degree in any discipline

Tools

Microsoft Excel

Microsoft PowerPoint

Digital marketing tools

Job description

Kumon is the world's leading after-school enrichment programme. It was founded in 1954 in Japan, and the Kumon Method originated from a father's love for his son. The programme has over 4 million students, and learning opportunities are offered in more than 60 countries and regions worldwide. The main goal of Kumon is to help individuals discover their potential and develop their abilities to the fullest, thus nurturing human capital that will contribute to global society.

If you share the same passion for developing children and seeking a meaningful career that contributes to their development on a global level, Kumon invites like-minded candidates to join as a Marketing & Public Relations (Market Analyst) Associate.

Job Purpose

This role blends Public Relations, communication expertise with data analysis and offers the opportunity to shape campaigns, monitor performance, and knows how turn data into insights that enhances performance across digital platforms and customer touchpoints for Kumon Asia & Oceania region.

Duties & Responsibilities

• Support the planning and execution of Regional Support Office Public Relations and marketing initiatives, ensuring alignment with brand guidelines and the goals of the division and region.
• Collect, analyse, and interpret data related to campaign performance audience engagement, and communication effectiveness.
• Prepare and present monthly reports, summarising key performance indicators, trends, and share actionable insights with internal stakeholders.
• Monitor and report on digital metrics, including website analytics (e.g., traffic, bounce rate), social media performance, SEO/SEM results, and CRM engagement.
• Assist in the management of CRM platforms, internal systems, and customer engagement tools to ensure accurate data tracking and reporting.
• Collaborate cross-functionally on events, Public Relations activities, and stakeholder communications.
• Proven regional expertise is essential; to support the division's growth and coordination initiatives.
• Assist in maintaining documentation, such as user guides and process documentation related to Public Relations related systems and tools.
• Build and sustain positive working relationships with internal and stakeholders, including vendors, KAO countries Public Relations representatives and other divisions.

Additional Tasks & Responsibilities (if applicable)

• Thrives in a dynamic environment, with the ability to step into ad-hoc responsibilities and collaborative tasks when opportunities arise.

Knowledge and Skills Requirements

• Strong ability to analyse and interpret data to inform campaign and track performance.
• Proven critical thinking and problem-solving skills in evolving work environments.
• Proficiency in Microsoft Office tools, including Excel and PowerPoint.
• Ability to create clear visualisations to communicate data-driven insights.
• Familiarity with digital marketing tools is advantageous.
• Detail-oriented, with a high accuracy and consistency in work.
• Strong communication and collaboration skills to support effective teamwork and stakeholder engagement.

Credentials and Experience

• Degree in any discipline – candidates with diverse academic backgrounds are encouraged to apply.
• At least 5 years of experience in data analysis, Public Relations, Communications or related roles is preferred.

Special Requirements

• A strong interest in growing within the education sector, motivated by the opportunity to make a meaningful impact on learners and the wider community.
• Displays a strong eagerness to learn, with a positive attitude and a proactive, growth-focused mindset.