Marketing Manager, Taiwanese Entertainment Content

Nicoll Curtin; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A global technology company in Singapore is seeking a Marketing Manager to develop marketing strategies and drive campaigns focused on the Taiwanese market. The ideal candidate will have over 5 years of experience in 360 marketing campaigns, a deep understanding of Taiwanese pop culture, and fluency in both English and Mandarin. This role involves managing various stakeholders and vendors to ensure the success of marketing initiatives.

Qualifications

• 5+ years experience in 360 marketing campaigns for Taiwan market.
• Strong experience in Taiwanese pop culture, entertainment, or gaming.
• Ability to manage multiple campaigns and projects independently.

Responsibilities

• Lead 360 marketing strategy for Taiwanese film and drama titles.
• Manage vendors and media agencies for campaign execution.
• Analyze campaign data for optimization insights.

Skills

360 Marketing Campaigns

Fluent in English

Fluent in Mandarin

Social Media Management

Consumer Behaviour Analysis

Communication Skills

Job description

The hiring client is a Global Technology Company hiring for a Marketing Manager to develop marketing strategy and drive campaigns for their space in Films & Series specific to the Taiwanese Market.

• THIS IS AN INITIAL 1 YEAR CONTRACT POSITION SUBJECT TO EXTENSION OR CONVERSION DEPENDING ON BUSINESS NEEDS.

• THIS ROLE IS FOCUSED ON THE TAIWAN MARKET PRODUCTS AND CONTENT HENCE IT REQUIRES ENGLISH & MANDARIN FLUENCY.

Responsibilities

• Leading all aspects of 360 Marketing Strategy for Taiwanese Film & Drama Titles including launch activation, paid media, social engagement.
• Manage vendors, creative and media agencies closely to execute and deliver top class campaigns for the Taiwan Market
• Work closely with various stakeholders across different teams including Marketing, PR, Content etc.
• Analyze campaign data and metrics to derive insights and identify optimization opportunities.

Minimum Requirements

• 5+ years experience in running 360 Marketing Campaigns for Taiwan Market from strategy development to execution (including Media Planning, Execution across different touch points, Production oversight)
• Strong experience/exposure working on campaigns for Taiwanese Pop Culture, Entertainment or Gaming scene is highly preferred.
• Strong experience with paid and organic social media
• Deep understanding of consumer behaviour, insights and translating to creative strategy and campaigns.
• Ability to manage multiple campaigns and projects independently and well
• Strong communication skills