Marketing Manager (Hybrid Work)

CFB BOTS PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading technology service provider in Singapore seeks a Marketing Specialist to develop and implement marketing strategies for their products and services. Responsibilities include executing marketing plans, enhancing digital presence, content creation, and conducting market research. Applicants should have a degree in Marketing or Business and at least 3 years of experience in the software industry. Part-time candidates with relevant experience are encouraged to apply.

Qualifications

• At least 3 years of marketing experience in the software and technology industry.
• Excellent written and spoken communication skills.
• Ability to create engaging content for the web.

Responsibilities

• Develop and execute strategic marketing plans.
• Engage and grow digital presence through various platforms.
• Monitor and optimize marketing efforts.

Skills

Digital marketing

Content creation

Communication skills

Creative thinking

Education

Degree in Marketing/Business

Job description

CFB Bots is a technology service provider specializing in Intelligent Automation (IA). We partner with large enterprises in their Digital Transformation journey and help them and their employees thrive in the Future of Work. Our mission is to co-create the Digital Workforce of the Future, and our vision is to make work enjoyable. For more information, please visit www.cfb-bots.com.

About the Role

Reporting to the General Manager, your key role is to develop and implement marketing strategies to promote our products and services. Specifically, your key responsibilities will encompass the following:

• Conceptualize, develop and execute strategic marketing plans
• Identify customer pain points and the opportunities that the company can fill
• Engage and grow our digital presence through various online and offline medium such as websites, search engines, social media, email, etc
• Creating content for website and social media accounts including graphics, blogs or videos
• Create marketing assets for distribution through various channels
• Monitor, analyse and optimise our marketing efforts
• Work with our partners on joint marketing campaigns to achieve ROIs
• Conduct market research on industry trends and perform competitors’ analysis
• Build brand awareness and positioning
• Support sales and lead generation effort

Requirements

• Degree in Marketing/Business or relevant discipline
• At least 3 years of marketing experience in the software and technology industry
• Excellent written and spoken communication skills
• Ability to work independently in a fast-paced environment
• Experience with latest digital platforms and technologies
• Ability to create engaging and relevant content for the web and growing an audience
• Highly creative and has experience in running online and offline campaigns
• Experience in digital marketing with a passion for emerging technologies
• Demonstrated understanding in identifying target audiences
• Part-time employment seekers with relevant experience are welcome to apply

In your application, please also indicate the name of the person that you most look up to.