Marketing Manager (FnB/Retail)

MAXIUS TRADING PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading trading company in Singapore is looking for a Marketing Manager to develop and implement integrated marketing campaigns that enhance brand awareness and drive customer acquisition. The ideal candidate will have at least 5 years of experience in the food and beverage or retail industries, alongside strong project management and data analysis skills. Responsibilities include managing campaigns across digital and offline channels while collaborating with sales and product teams to align marketing initiatives with business goals.

Qualifications

• Minimum 5 years of experience in marketing, with a track record of successful campaigns in the food and beverage or retail industries.
• Strong understanding of consumer behaviour, market trends and digital marketing best practices.
• Excellent project management and campaign coordination skills, with the ability to multitask and deliver within tight timelines.

Responsibilities

• Develop and implement integrated marketing campaigns across multiple channels to raise brand awareness and drive customer acquisition.
• Monitor and report on marketing KPIs, using data-driven insights to inform strategies.
• Manage, train, and motivate internal marketing teams or external agencies.

Skills

Campaign management

Digital marketing

Project management

Data analysis

Communication skills

Education

Degree in Marketing, Communications or a related field

Job description

Responsibilities:

• Develop and implement integrated marketing campaigns across multiple channels to raise brand awareness and drive customer acquisition and loyalty
• Manage the end-to-end campaign lifecycle, from planning and content creation to execution and performance tracking
• Analyse market trends, consumer insights and campaign data to identify opportunities and optimise marketing initiative.
• Collaborate with the sales, product and creative teams to ensure seamless brand messaging and positioning
• Monitor and report on marketing KPIs, using data-driven insights to inform future strategies
• Stay up-to-date with industry developments and best practices to enhance the company's marketing capabilities
• Develop multi-channel marketing strategies, define target audiences, set KPIs, and create go-to-market plans.
• Lead execution of campaigns across digital (SEO, SEM, Social, Email) and offline channels (events, print).
• Manage, train, and motivate internal marketing teams or external agencies
• Oversee marketing budgets, track performance, analyze data, and report ROI to leadership.

• Work with Sales, Product, and Senior Management to align marketing with overall business goals.
• Conduct research on trends, competitors, and consumer behavior to identify opportunities.
• Oversee advertising, content, and brand initiatives.
• Manage product launches and promotional events.
• Develop pricing strategies with sales teams.
• Ensure brand consistency and customer engagement.

Requirements:

• Minimum 5 years of experience in marketing, with a track record of successful campaigns in the food and beverage or retail industries
• Strong understanding of consumer behaviour, market trends and digital marketing best practices
• Excellent project management and campaign coordination skills, with the ability to multitask and deliver within tight timelines
• Data-driven mindset with proficiency in using analytics tools to measure and optimise campaign performance
• Effective communication and collaboration skills, able to work cross-functionally with diverse stakeholders
• Degree in Marketing, Communications or a related field