Marketing Manager

FORTUNA TERRAZZA PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic marketing firm in Singapore is seeking a Marketing Manager to develop and execute marketing strategies aligned with business objectives. You will oversee campaigns, manage budgets, and lead a team while maintaining a cohesive brand image across platforms. Strong leadership and analytical skills are essential.

Qualifications

• Strong leadership and communication skills.
• Analytical ability to interpret market data and campaign results.
• Proficiency in various marketing channels and digital tools.
• Strategic thinking and problem-solving abilities.
• Excellent project management and organisational skills.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Plan and oversee marketing campaigns across channels.
• Conduct market research to understand customer needs.
• Manage marketing budgets and allocate resources effectively.
• Lead and mentor marketing teams.
• Monitor campaign performance and provide feedback.
• Collaborate with cross-functional teams.
• Maintain a consistent brand image.

Skills

Leadership

Communication

Analytical skills

Proficiency in digital tools

Strategic thinking

Project management

Job description

Key Responsibilities

• Strategy Development: Develop and execute comprehensive marketing strategies that align with the company's overall business objectives.
• Campaign Management: Plan, implement, and oversee marketing campaigns across various channels, including digital (social media, email, SEO) and traditional media.
• Market Research: Conduct market research to understand customer needs, identify new opportunities, and monitor industry and competitor activities.
• Budget Management: Manage marketing budgets and allocate resources effectively to maximise the return on investment.
• Team Leadership: Lead and mentor marketing teams, providing guidance and direction to marketing professionals.
• Performance Analysis: Monitor campaign performance using key performance indicators (KPIs) and analytics, providing feedback to optimise strategies.
• Cross-Functional Collaboration: Work closely with sales, product development, and other departments to create a cohesive brand message and ensure marketing efforts support sales goals.
• Brand Management: Maintain a consistent brand image and message across all marketing communications and platforms.

Essential Skills

• Strong leadership and communication skills.
• Analytical ability to interpret market data and campaign results.
• Proficiency in various marketing channels and digital tools.
• Strategic thinking and problem-solving abilities.
• Excellent project management and organisational skills.