Marketing Manager

KUAN ZHAI ALLEY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A marketing firm in Singapore seeks a professional to define marketing performance management and oversee creative marketing concepts. The role includes profiling target customers, reviewing performance reports, and managing innovative digital marketing campaigns. Candidates should have experience in driving public relations and maintaining effective communications across platforms.

Responsibilities

• Define marketing performance management in alignment with communications & Public Relation objectives.
• Profile target customers and market segments.
• Review performance reports and ROI in line with sales forecasts.
• Sustain branding and communications externally and internally.
• Oversee and manage creative concepts of marketing segments with agencies.
• Monitor implementation of marketing campaigns with agencies.
• Drive innovative collaborations with external partners.
• Plan and manage progressive digital marketing campaigns, tracking conversions.
• Drive Public Relation and Communications strategies.

Job description

Responsibilities

• Define marketing performance management in alignment with communications & Public Relation objectives and strategies.
• Profile target customers and market segments.
• Review Performance reports and ROI in line with Sales forecasts.
• Sustain branding and communications externally and internally.
• Oversee and manage creative concept of marketing segments with appointed agencies.
• Monitor implementation of marketing campaigns with appointed agencies.

• Drive innovative collaborations with external partners to provide strong value-add to the business and our customers.
• Profile target customers and market segments for marketing campaigns (online and offline).
• Plan and manage progressive digital marketing campaigns, tracking conversions and consumer on owned media such as website.
• Drive Public Relation and Communications to manage internal and external communication platforms and channel & co-develop content strategy for social media platforms with appointed agencies.