MARKETING MANAGER

MI DIGITAL WORLD PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading digital marketing company in Singapore is looking for an innovative Marketing Manager to enhance its brand and services. The role involves optimizing marketing strategies, managing budgets, and generating new business leads. Applicants should have a Bachelor's degree in marketing or business, extensive knowledge of digital marketing, and strong leadership skills. This position offers a dynamic work environment where creativity and strategy come together to drive success.

Qualifications

• Bachelor’s degree in marketing, business, or relevant field.
• Understanding of marketing fundamentals and tactics.
• Creative thinking and problem-solving abilities.
• Leadership and project management skills.
• Knowledge of digital marketing and social media strategies.
• Excellent verbal and non-verbal communication skills.
• Proficient in marketing research and analysis.
• Ability to work under pressure.
• Availability to work within flexible hours.

Responsibilities

• Evaluate and optimize marketing and pricing strategies.
• Analyze market trends and prepare forecasts.
• Generate new business leads.
• Develop strategies to increase company visibility.
• Implement marketing campaigns from ideation to execution.
• Experiment with acquisition channels and content creation.
• Produce valuable content for website and blog.
• Build strategic relationships with industry partners.
• Prepare and monitor the marketing budget.
• Oversee and approve marketing materials.
• Measure and report on marketing campaign performance.
• Adjust email and advertising campaigns based on consumer behavior.

Skills

Lead Generation

Tactics

Marketing Research

Social Media

Pay Per Click

Event Management

Content Curation

Project Management

Digital Marketing

Publicity

Copywriting

Social Media Marketing

Creative Thinking

Pricing

Brochures

Brand Awareness

Education

Bachelor’s degree in marketing or business

Tools

Marketing tools and software

Job description

Roles & Responsibilities

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field.
• Sound understanding of marketing fundamentals and tactics.
• Creative thinking and problem-solving ability.
• Leadership and project management skills.
• Knowledge of digital marketing and social media marketing strategies.
• Excellent verbal and non-verbal communication skills.
• Proficiency with marketing tools and software.
• Proficient in marketing research and statistical analysis.
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).

Tell employers what skills you have

• Lead Generation
• Tactics
• Marketing Research
• Social Media
• Pay Per Click
• Event Management
• Content Curation
• Project Management
• Digital Marketing
• Publicity
• Copywriting
• Social Media Marketing
• Creative Thinking
• Pricing
• Brochures
• Brand Awareness