Marketing Manager

NODEWORTHY PTE. LTD.; Singapore; Remote; SGD 80,000 - 120,000; Full time

Job summary

A leading blockchain firm is seeking a Marketing Manager to define and lead marketing strategies in Southeast Asia. You will develop and execute marketing plans that engage enterprise partners and the Web3 community. The ideal candidate has extensive experience in both B2B and B2C marketing, thrives in fast-paced environments, and has a deep understanding of the crypto ecosystem and community-building efforts. Applications are welcomed!

Qualifications

• 3+ years of experience leading marketing strategy for consumer products.
• 2+ years managing global marketing teams in the Crypto/Web3 space.
• Proven community-building experience within open-source ecosystems.

Responsibilities

• Develop comprehensive marketing strategy, including content and events.
• Lead PR and event operations, managing budgets and partnerships.
• Engage within the broader crypto and blockchain ecosystem.

Skills

Strategic thinking

B2B marketing

B2C marketing

Community building

Data analysis

Digital marketing tools

Social media platforms

Tools

Analytics tools

Job description

Location:

• Remote - Southeast Asia

About the Company:

We are a team driven by the vision of leveraging programmable assets and blockchain technology to revolutionize the financial landscape. We are deeply committed to serving the needs of the Southeast Asian market, building innovative solutions that empower users and advance the Web3 ecosystem across the region.

Position Overview:

We are seeking an experienced Marketing Manager to lead our marketing strategy, shape brand awareness, and drive engagement with enterprise partners, regulators, developers, and Web3 users. This is a unique opportunity to define the blockchain narrative in Indonesia and work alongside a visionary team. You’ll be responsible for developing and executing a full-spectrum marketing strategy, from community growth and events to PR and ecosystem partnerships.

The ideal candidate is a strategic thinker and hands-on leader who is equally comfortable mentoring teams and executing directly. You bring a proven background in both B2B and B2C marketing an d thrive in fast-paced, high-pressure environments with lots of moving parts.

Key Responsibilities

• Partner with the management team to develop and execute a comprehensive marketing strategy, including content, community engagement, events, and partnerships.
• Lead all PR, event operations, including agency management, channel management, KOLs, budgeting, and industry partnership prioritization.
• Navigate and engage effectively within the broader crypto and blockchain ecosystem, including Layer 1 (L1) blockchains, Ethereum Virtual Machine (EVM) networks, airdrops, staking, and DeFi strategies.
• Build and maintain strategic partnerships with key industry players, influencers, and media outlets.
• Grow and support a strong community of advocates and ambassadors within the crypto/Web3 space.
• Analyze growth initiatives and user flows to identify opportunities for product and marketing improvements.
• Analyze data, competitors, and market trends to refine marketing efforts and maximize performance.

Job Requirements

• 3+ years of experience leading marketing strategy and execution for consumer products
• 2+ years managing global marketing teams in the Crypto/Web3 space
• Proven success in launching products and tokens in the crypto, blockchain, or fintech sectors
• Deep understanding of the crypto ecosystem, including L1 networks, EVM compatibility, airdrops, staking, and DeFi
• Experience with DeFi or other financial technology companies
• Familiarity with Web3 growth mechanics such as airdrops, incentive campaigns, and token economies
• Proven community-building experience within open-source or blockchain ecosystems
• Ability to thrive under pressure in fast-moving environments
• Proficiency with digital marketing tools, social media platforms, and analytics tools to make data-driven decisions

Grab the chance and don't lose it. Apply now!