Marketing Executive [Ubi | 5 days | Up to $4000] - LCYL

-; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A reputable retail store in Singapore is seeking a Marketing Executive (Social Media/E-commerce) to manage marketing strategies across various brands and platforms. The ideal candidate will oversee the marketing budget, manage social media channels, and coordinate online sales fulfilment. Candidates should have a Diploma or Degree in relevant fields and at least 3 years of related experience in the retail industry. Proficiency in digital marketing concepts and tools, as well as e-commerce experience, is essential for this role.

Qualifications

• Minimum 3 years of related working experience in retail industry.
• Good understanding of digital marketing concepts and best practices.
• Experience in Roadshows preferred.

Responsibilities

• Creating and managing marketing strategies for various platforms.
• Overseeing marketing budget to allocate resources effectively.
• Managing social media channels and e-commerce website.

Skills

Social Media Management

Digital Marketing

E-commerce Management

Content Creation

Visual Merchandising

Education

Diploma/ Degree in Business, Marketing, Communications

Tools

Meta Business Suite

Shopify

Google Analytics

Adobe Illustrator

WordPress

Photoshop

InDesign

Job description

Marketing Executive (Social Media/ E-commerce)

5 days, 9am-6pm

Salary: $3500 -$4000

Location: Ubi, Singapore 408564

Company industry:

Reputable golf-specialty retail stores

Job Scope

• Creating, implementing and managing the online and offline marketing strategy across a variety of brands and platforms
• Overseeing the marketing budget to ensure resources are allocated effectively and efficiently
• Management of social media channels Facebook, Instagram, Xiao Hong Shu, company website and E-commerce website
• Coordinating and follow through with daily online sales fulfilment
• Evaluating current marketing program and recommending improvements, stay updated with latest marketing trends and competitor activities
• Designing and developing online and offline marketing collateral - Signages, Banners, Ads, Posters, Social Media material, EDMs, etc.
• Building relationships with key media, agencies, vendors and brands to develop engaging content for print, digital and in-store communications channel
• Liaising with suppliers, vendors & third-party business partners to ensure marketing objectives are met according to branding guidelines & artistic integrity.
• Developing, executing and maintaining a creative in-store visual merchandising strategy
• Duties assigned as deemed appropriate for Marketing Executive

Requirements

• Diploma/ Degree in Business, Marketing, Communications or equivalent
• Minimum 3 years of related working experience in retail industry
• Experience in Meta Business Suite, E-commerce (ideally Shopify), Google Analytics, Adobe Illustrator & Wordpress
• Experience in Roadshow will be preferred
• Experience in using Photoshop, Illustrator and InDesign software would be an advantage
• E-commerce experience is a plus, experience in retail would be an advantage
• Good understanding of digital marketing concepts and best practices