Marketing Executive/Senior Marketing Executive

GWS LIVING ART PTE LTD; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A sustainable urban greenery company in Singapore is searching for a proactive Marketing Executive/Senior Marketing Executive to lead its marketing activities. The ideal candidate will have experience in digital marketing campaigns, lead generation strategies, and data analysis to improve marketing performance. This role requires creativity and a strategic mindset. The company offers a dynamic work environment focused on nature-integrated solutions.

Qualifications

• Proactive and strategic thinker capable of leading end-to-end marketing campaigns.
• Experience in managing digital initiatives and optimizing performance.
• Strong analytical skills for tracking metrics and improving marketing effectiveness.

Responsibilities

• Plan and execute digital marketing campaigns across various channels.
• Implement strategies for lead generation and nurturing.
• Manage content calendars and branding consistency across platforms.
• Monitor key metrics and prepare performance reports.

Skills

Digital marketing campaign management

Content creation

Lead generation strategies

Data analysis

SEO and SEM

Job description

Organisation Overview:

GWS Living Artis a pioneer in sustainable urban greenery, creating vibrant, nature-integrated solutions for cities across Asia. From vertical gardens and green roofs to innovative water-sensitive urban designs, our projects blend engineering, ecology, and art to bring nature back into the built environment.

Brief Description:
We are seeking a proactive and strategic Marketing Executive/Senior Marketing Executive to take ownership of GWS Living Art’s marketing activities. This role requires someone who is both creative and analytical - capable of leading campaigns end-to-end, managing content and digital initiatives, generating leads, and improving overall marketing performance. You will work closely with the Marketing Manager/Director and cross-functional teams to deliver impactful, data-driven marketing outcomes.

Key Responsibilities

Marketing & Campaigns

• Plan and execute digital marketing campaigns across social media, search, email, and paid channels.
• Develop marketing content, visuals, and landing pages with internal and external teams.
• Manage campaign budgets and optimise for performance and ROI.

Lead Generation & Funnel Management

• Implement strategies to generate and nurture leads across digital channels.
• Track conversions and work closely with Sales/BD to ensure lead quality.

Content & Branding

• Manage content calendars for social media, website, and newsletters.
• Support brand storytelling, case studies, and project showcases.
• Ensure consistent brand representation across all platforms.

Analytics & Reporting

• Monitor key metrics (CTR, CPC, CPA, ROI, engagement).
• Prepare regular performance reports and recommend improvements.

Website, SEO & SEM

• Coordinate website updates and content optimization.
• Manage paid search campaigns and support SEO efforts with consultants.