Marketing Executive (ME001)

FOOD PARADISE ENTERPRISE PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading food company in Singapore is seeking a Marketing Executive to develop and execute marketing campaigns and communication plans that align with the business goals. This role requires a minimum of 2 years' experience in marketing or communications, preferably in the F&B sector. Responsibilities include managing promotional materials, website content, and internal communications. Excellent writing and strong communication skills are essential for success.

Qualifications

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment.
• Creative, resourceful and attentive to details.

Responsibilities

• Planning and executing marketing and communications campaigns.
• Launching and maintaining e-commerce website for catering business.
• Managing the production of promotional materials.
• Conducting competition research and market analysis.
• Managing PR including preparing releases and contacting media.

Skills

Excellent writing skills

Strong communications skills

Interpersonal skills

Familiarity with social media

Web analytics

Creativity

Attention to detail

Job description

Job Overview

The Marketing Executive will be responsible for developing marketing campaigns and communication plans to promote the company’s corporate image, products, services, campaigns or events that align with consumer behaviour patterns and in line with business goals. He/she will work closely with internal teams to coordinate and execute plans as well as external partners where necessary.

Job Responsibilities

• Planning and executing marketing and communications campaign
• Develop, launch and maintain e-commerce website for catering business
• Website and social media platform content update and content writing and photography
• Managing the production of promotional materials and marketing collateral
• Manage customer feedback
• Maintain effective internal communications to ensure all relevant functions are kept informed of the promotional campaign and marketing objectives
• Conduct competition research and market analysis to ensure pricing is optimal and menu is update
• Ensure marketing plans are executed according to the project timeline
• Manage PR for the company including preparing releases, contacting media & managing press relations
• Any other ad hoc duties as assigned by the reporting manager

Job Requirements

• Minimum 2 years of marketing and/or communications experience, preferably in the F&B or FMCG environment
• Excellent writing skills
• Familiarity with social media and web analytics
• Creative, resourceful and attentive to details
• Strong communications and interpersonal skills