Marketing Executive Global Markets Desk

Phillip Securities Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A financial services company in Singapore is seeking a Digital Marketing Executive to drive brand awareness through strategic marketing campaigns. The ideal candidate will have a Bachelor's degree, at least 2-3 years of experience in marketing, and be proficient in both English and Chinese. Responsibilities include managing social media content, executing digital strategies, and collaborating with internal teams. Familiarity with graphic design tools and data analysis is preferred. This role requires creativity, strong communication skills, and the ability to work under pressure.

Qualifications

• 2-3 years of related experience in marketing or communications.
• 1-2 years experience in Digital Marketing including Social Media and SEM.
• Proficiency in copywriting for marketing materials.

Responsibilities

• Plan and execute local/regional marketing campaigns.
• Assist in planning digital marketing strategies.
• Manage Chinese social media accounts and create content.

Skills

Digital Marketing

Copywriting

Data Analysis

Graphic Design

SEO

Project Management

Bilingual English and Chinese

Education

Bachelor’s degree in Marketing or Business

Tools

Google Analytics

Photoshop

Illustrator

Canva

After Effects

Premiere Pro

Job description

Roles & Responsibilities

• Plan and execute the full spectrum of local/regional marketing campaigns for greatest brand impact

• To assist in the planning and execution of digital marketing strategies to increase brand/ product awareness and drive conversions, using digital advertising channels such as SEM, GDN, Display, Programmatic, Social Media etc.

• Coordinate and work collaboratively with Phillip’s regional office, internal multifunctional stakeholders and external partners to conceptualize, implement and execute marketing campaigns

• Manage Chinese social media accounts - WeChat to generate good content and attract views

• Write Chinese content / design infographic for Chinese social media channels /website

• Translate marketing materials from English to Chinese

• Engage KOLs for sponsored content and affiliate marketing

• Optimize website traffic using SEO and ensure customer experience optimization

• Initiate content creation and copywriting in management of social media calendar

• Develop creative ideas, design and marketing collaterals using various design software

• Execute marketing activities across various marketing channels such as social media, Google Ads, YouTube, Mailchimp, Moengage and more

• Track, measure and evaluate data to conceptualize effective marketing initiatives and strategies

• Monitoring and understanding content performance through insights and analytics

• Assist in the development and execution of marketing campaigns & activities

• Proactive in driving digital performances by generating engagements, leads, and conversions

• Coordinate and participate in promotions, marketing campaigns, and events to attract new customers, and perform post-analysis of marketing initiatives for tracking, analyzing and reporting purposes

• Actively plan and execute company events and projects by organizing webinars, seminars, and roadshows

• Manage internal website content and identify approaches and strategies to improve User Experience and User Interface

• Conduct research and work closely with team to share findings on market and industry trends

Qualifications

• Bachelor’s degree or higher, major in marketing or business;

• 2-3 years of related experience in marketing or communications area and 1-2 years' experience in Digital Marketing such as Social Media, Search Engine Marketing (SEM), Google Display (GDN), Programmatic

• Good command of English and Chinese and proficiency in copywriting for marketing collaterals

• Familiar with graphic design and video production tools, including Photoshop, Illustrator, Canva, After Effects, and Premiere Pro

• Experience with data analysis by using a variety of analytics tools such as Google Analytics and internal reporting tools

• Identify marketing trends and insights using analytics tools not limited to Google Analytics and Tableau

• Knowledge of performing keyword research and expansion for Search Engine Optimization as well as experience in the financial industry is a bonus

• Able to work under pressure; experience in managing multiple projects and working in cross-functional teams

• Up to date with industry news and latest trends in digital marketing

• Japanese language proficiency (JLPT N2 or its equivalent) is an added advantage

• Knowledge and proficiency in basic coding, AI adoption, and/or RPA are preferred and advantageous.