Marketing Executive (Beauty)

DONNA SPA PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading beauty company in Singapore is seeking a marketing professional to develop strategies and execute marketing activities. The ideal candidate will have a strong background in social media, particularly on platforms like XiaoHongShu (RED) and WeChat. Responsibilities include creating digital campaigns, monitoring performance metrics, and liaising with vendors for promotional materials. Candidates must possess a Degree/Diploma in Marketing and at least 2 years of relevant experience.

Qualifications

• Minimum 2 years of relevant marketing communication experience in the retail/beauty industry.
• Proven track record on social media, particularly XiaoHongShu (RED) and WeChat.

Responsibilities

• Develop and implement marketing strategies, calendars, and budgets.
• Plan and execute marketing activities such as roadshows, events, and seminars.
• Create and manage digital marketing campaigns to align with the brand's vision.

Skills

Proficiency in written and spoken Chinese

Strong interpersonal communication

Education

Degree / Diploma in any Marketing discipline

Job description

Job Description & Requirements

Working hours:

Monday - Friday: 9am - 6pm

Scope of Responsibilities (but not limited to):

• Proficiency in written and spoken Chinese is required.
• Develop and implement marketing strategies, calendars, and budgets.
• Plan and execute marketing activities such as roadshows, events, and seminars.
• Source and negotiate media tie‑ups and promotional partnerships for lead generation.
• Liaise with vendors to produce artwork, promotional materials, and supplies.
• Create and manage digital marketing campaigns to align with the brand's vision.
• Content creation for ads, blogs, emails, and social media, ensuring brand consistency.
• Engage audiences on Social Media, especially XiaoHongShu (RED) and WeChat, including collaborations with influencers.
• Monitor and analyze campaign performance using SEO, Google Analytics, and other metrics.
• Track competitor activities to refine strategies and maintain a competitive edge.
• Provide ad‑hoc marketing support to outlets as and when required.

Job Requirement:

• Candidates with a proven track record on social media, particularly XiaoHongShu (RED) and WeChat, will be given priority consideration.
• Degree / Diploma in any Marketing discipline.
• Min 2 years of relevant Marketing communication experience in retail/beauty industry.
• Strong interpersonal communication.