Marketing Director (HR Tech)

Good Job Creations (Singapore) Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading HR tech solutions provider in Singapore is seeking a strategic marketing leader to drive brand positioning and demand generation across the APAC region. The ideal candidate will develop integrated marketing strategies while collaborating with cross-functional teams to enhance brand identity. Proven experience in strategic marketing leadership and strong communication skills are essential for this role, which aims to optimize engagement strategies and support enterprise growth.

Qualifications

• Proven experience in strategic marketing leadership.
• Strong ability to translate insights into actionable plans.
• Excellent interpersonal and communication skills to influence stakeholders.

Responsibilities

• Develop and implement integrated marketing strategies.
• Translate business objectives into measurable marketing priorities.
• Strengthen brand identity across all communications.

Skills

Strategic marketing leadership

Brand and demand generation

Interpersonal and communication skills

Analytical mindset

Cross-functional collaboration

Curiosity and growth-oriented mindset

Job description

Job ID: [1391804]

Job Summary

Lead strategic marketing initiatives to drive brand positioning and demand generation across APAC for a leading HR tech solutions provider.

Responsibilities

• Develop and implement integrated marketing strategies aligning brand awareness with lead generation goals.
• Translate business objectives into clear, measurable marketing priorities.
• Strengthen brand identity and ensure consistency in tone and messaging across all communications.
• Build compelling narratives that communicate the company’s value proposition.
• Conduct market research and analyze buyer personas to inform campaigns and messaging.
• Map customer journeys and leverage insights to optimize engagement strategies.
• Shape outbound and account‑based marketing strategies to support enterprise growth.
• Collaborate with cross‑functional teams to align marketing with product innovation and sales objectives.
• Guide internal teams and external partners to execute strategic direction effectively.
• Foster a culture of curiosity, accountability, and continuous improvement within the marketing team.

Requirements

• Proven experience in strategic marketing leadership with a focus on brand and demand generation.
• Strong ability to translate insights into actionable marketing plans.
• Excellent interpersonal and communication skills to influence and inspire stakeholders.
• Analytical mindset with proficiency in leveraging data for decision‑making.
• Demonstrated ability to lead cross‑functional collaboration in dynamic environments.
• Curiosity, integrity, humility, and a growth‑oriented mindset.
• Experience in building purposeful brands and driving sustainable growth is an added advantage.

We regret that only shortlisted candidates will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.

Please kindly refer to the Privacy Policy of Good Job Creations for your reference:
https://goodjobcreations.com.sg/en/privacy-policy/

EA Personnel Name: Yang Soon Meng
EA Personnel Reg. no.: R1433821
EA License no.: 07C5771

#SCR-william-yang