Marketing Director: Brand Strategy & Growth Leader

JUFU WESTERN FOOD LIDO PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading food service company in Singapore seeks an experienced Company Director to drive marketing strategy and lead a high-performing team. Key responsibilities include developing the overall marketing strategy, managing budget allocations, and acting as the brand ambassador. The ideal candidate should possess over 5 years of relevant experience, strong sales process understanding, and excellent communication skills. This role offers a dynamic environment and the opportunity to influence brand growth across multiple channels.

Qualifications

• 5+ years of experience in a sales or a similar client-facing role.
• Strong understanding of sales processes and customer relationship management (CRM) software.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Willingness to travel.

Responsibilities

• Develop and lead the overall marketing strategy aligned with company goals and market dynamics.
• Set departmental objectives, KPIs, and long-term vision for brand growth and market penetration.
• Act as the strategic marketing advisor to the executive leadership team.
• Define and elevate brand identity, tone, and positioning across all markets.
• Ensure consistent brand messaging across all channels and regions.
• Oversee the planning, execution, and performance of integrated marketing campaigns across digital, print, media, and events.
• Direct market research initiatives to understand customer needs, market trends, and competitive positioning.
• Use insights and data analytics to inform strategy and product development.
• Build, lead, and mentor a high-performing marketing team.
• Set performance objectives and guide career development of team members.
• Develop and manage the marketing department budget.
• Allocate resources effectively to maximize ROI on campaigns.
• Evaluate agency partnerships and ensure cost-effective outsourcing.
• Manage high-level communications, PR strategies, and crisis communication plans.
• Serve as the company’s brand ambassador at public events.

Skills

Sales processes understanding

Customer relationship management (CRM) software

Excellent communication skills

Negotiation skills

Presentation skills

Ability to work independently

Ability to work as part of a team

Willingness to travel

Job description

A leading food service company in Singapore seeks an experienced Company Director to drive marketing strategy and lead a high-performing team. Key responsibilities include developing the overall marketing strategy, managing budget allocations, and acting as the brand ambassador. The ideal candidate should possess over 5 years of relevant experience, strong sales process understanding, and excellent communication skills. This role offers a dynamic environment and the opportunity to influence brand growth across multiple channels.