Marketing & Communications Manager

KECK SENG HOTEL PTE LTD; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading hotel in Singapore is looking for a Marketing Manager to develop integrated marketing strategies and oversee brand management. Candidates should have at least 5 years of experience in hospitality marketing, demonstrate strong leadership, and possess skills in digital marketing and social media. This role requires managing a marketing budget and collaborating across teams to enhance brand presence and engagement. Strong communication skills and familiarity with AI tools in marketing will be essential.

Qualifications

• 5+ years of relevant experience in marketing and communications, preferably in hospitality.
• Strong understanding of hotel branding and digital marketing.
• Experience in managing multiple projects in a fast-paced environment.

Responsibilities

• Develop and execute integrated marketing strategies.
• Lead social media marketing across platforms.
• Manage advertising strategy and budget execution.

Skills

Digital marketing

Brand management

Leadership

Social media strategy

Education

Bachelor’s Degree in Marketing, Communications, or related discipline

Tools

SEO/SEM tools

AI-powered marketing tools

Job description

Key Responsibilities

Strategic Marketing & Brand Leadership

• Develop and execute integrated digital and offline marketing strategies aligned with Marriott brand standards

• Provide strategic counsel to hotel leadership on brand positioning and marketing initiatives

• Champion the hotel's brand identity across all touchpoints

Digital Marketing & Performance

• Partner with relevant teams to optimize website content, paid media, and digital campaigns

• Manage SEO/SEM, display advertising, and paid digital programs with data-driven ROI analysis

• Oversee Local Content Builder (LSB) strategy for content relevance and digital discoverability

• Leverage AI-powered tools for content creation, audience insights, and campaign optimization while maintaining brand quality

Social Media & Content Strategy

• Lead social media marketing across all official platforms, ensuring consistent brand voice and engagement growth

• Direct content creation and storytelling across digital and offline channels (website, social media, EDMs, collateral)

• Develop strategic content management frameworks

Public Relations & Partnerships

• Execute public relations strategies as primary media representative

• Cultivate relationships with media, influencers, and key stakeholders

• Coordinate media familiarization programs and brand activations

• Identify and manage strategic partnerships, collaborations, and sponsorships

Communications & Marketing Operations

• Oversee advertising strategy, media planning, and budget execution

• Ensure brand compliance across all collateral, photoshoots, and assets

• Manage external agencies and vendors for creative and production support

• Monitor online reputation and manage guest review responses

Leadership & Budget Management

• Control marketing budget with performance tracking against KPIs
• Lead and develop the marketing communications team
• Foster cross-functional collaboration

Requirements:

• Bachelor’s Degree in Marketing, Communications, Business or a related discipline.

• Minimum of 5 years of relevant marketing and communications experience, preferably within hospitality, lifestyle or service-oriented industries, with prior people management experience.

• Strong understanding of hotel branding, digital marketing, social media, SEO/SEM, advertising and public relations.

• Proven experience or strong interest in applying AI and digital tools to enhance marketing effectiveness, insights and operational efficiency.

• Strong leadership, communication and stakeholder management skills.

• Ability to manage multiple projects and campaigns in a fast-paced hotel environment while meeting deadlines and commercial objectives.

• Experience working with global brand standards and corporate stakeholders will be an advantage.