Marketing Associate

HIGOGAME; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A mobile gaming company in Singapore seeks a detail-oriented Growth Marketing Associate who will assist in executing user acquisition campaigns across various platforms. The ideal candidate will have 1–2 years of experience in digital marketing, a strong analytical mindset, and a passion for gaming. Responsibilities include optimizing ads, conducting market research, and collaborating with creative teams. Familiarity with tools like Facebook Ads Manager and Google Ads is essential, while proficiency in English and other Asian languages is a plus.

Qualifications

• 1-2 years of experience in digital marketing or user acquisition.
• Basic understanding of paid advertising platforms.
• Strong analytical skills with data.

Responsibilities

• Assist in planning and launching paid advertising campaigns.
• Monitor campaign performance and analyze trends.
• Collaborate with cross-functional teams for campaign execution.

Skills

Digital marketing

Analytical mindset

Attention to detail

Communication skills

Interest in mobile games

Education

Degree in Marketing or related field

Tools

Facebook Ads Manager

Google Ads

TikTok Ads

AppsFlyer

Adjust

Job description

Company Description

Higogame is a trailblazer in the mobile gaming and entertainment industry. Since our inception in late 2020, we have been dedicated to transforming the gaming landscape in Southeast Asia and beyond, delivering innovative and immersive experiences that engage millions of players around the globe.

• Our revenue has seen remarkable growth year after year, with operations extending across multiple regions worldwide.
• In just three years, we've risen to become one of the top two games of our kind in the local market.
• We proudly serve around 2 million active users daily and have a total monthly active user base of 5 million worldwide.
• Our team consists of over 200 talented employees, including a robust R&D division of more than 100 experts.
• We offer exceptional career development opportunities and foster a multinational culture that empowers everyone to reach their full potential.

Join us as we continue to push the boundaries of mobile gaming!

Job Description

We are looking for a driven and detail-oriented Growth Marketing Associate to support our user acquisition initiatives across platforms such as Facebook Ads Manager, Google Ads, TikTok Ads, and mobile ad networks. You will play a key role in executing, optimizing, and analysing paid advertising campaigns for our mobile games, working closely with senior team members to drive user growth and improve marketing performance

What You'll Do

• Assist in planning, launching, and optimizing paid advertising campaigns across Facebook, Google, TikTok, and other mobile ad networks.
• Monitor campaign performance daily, analyze trends, and provide insights to enhance user acquisition efficiency.
• Support creative testing by working with the design team to develop compelling ad creatives tailored to each target market.
• Conduct market research to understand gaming trends, user behavior, and competitor activities.
• Prepare regular reports on campaign results, including key metrics such as CPI, ROAS, retention, and LTV.
• Collaborate with cross-functional teams (Creative, Product, Data/BI, Operations) to ensure alignment and smooth execution of campaigns.
• Assist in managing advertising budgets and pacing to ensure efficient spend across markets and channels.
• Work with Mobile Measurement Partners (MMPs) such as AppsFlyer or Adjust to validate campaign data and ensure accurate tracking.

Requirements

• 1–2 years of experience in digital marketing, user acquisition, performance marketing, or related fields. (Fresh graduates with strong analytical skills and high willingness to learn are welcome.)
• Basic understanding of paid advertising platforms (Facebook Ads Manager, Google Ads, TikTok Ads) OR strong interest and readiness to learn quickly.
• Familiarity with Mobile Measurement Partners (AppsFlyer, Adjust) is a plus.
• Analytical mindset with the ability to work with data, identify patterns, and draw actionable insights.
• Strong attention to detail and willingness to take ownership of tasks.
• Good communication skills and ability to collaborate with cross-functional teams.
• Passion for mobile games and interest in the gaming industry.
• Experience or knowledge of Southeast Asian markets is a plus.
• Proficiency in English; Other Asian language proficiency is a plus as the working language due to the need to speak with other Asian stakeholders.