Senior Manager, Digital Marketing (Performance-led)

Workforce Singapore; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A government agency in Singapore is seeking a Digital Marketing (Performance-led) Manager to lead campaigns and drive measurable results across various digital channels. The ideal candidate will have at least 3 years of digital marketing experience, focusing on lead generation and performance optimisation. You will be responsible for campaign strategy, monitoring performance, and collaborating with teams to ensure marketing effectiveness. This role requires strong analytical skills, proficiency in tools like Google Analytics, and exceptional project management capabilities.

Qualifications

• At least 3 years of experience in digital marketing focused on lead generation.
• Strong experience with SEM and implementing marketing pixels.
• Creative problem-solver with a data-driven mindset.

Responsibilities

• Develop and optimise performance-driven campaigns across digital channels.
• Monitor, analyse, and optimise campaign performance.
• Collaborate with internal teams and external partners.

Skills

Campaign management

Performance marketing

A/B testing

Data analysis

Collaboration

Strong communication

Tools

Google Analytics

Google Ads

Facebook Ads Manager

CRM tools

Google Tag Manager

Job description

What the role is:

Are you a passionate and data-driven digital marketer ready to make a real impact? We are looking for a dynamic Digital Marketing (Performance-led) Manager to drive high-performance campaigns and deliver measurable results across a variety of digital channels. If you're excited about optimising strategies and achieving KPIs such as user acquisition, event registrations and product/service adoption, this is your opportunity to shine!

As the Digital Marketing Manager, you will be responsible for developing, executing, and optimising performance-driven digital marketing campaigns designed to drive high-quality leads for individuals seeking career support and career development.

What you will be working on:

Key Responsibilities:

• Campaign Strategy & Execution: Develop and optimise performance-driven campaigns across multiple digital channels (search, display, social media, and owned channels like eDM, SMS, and Telegram). The goal is to drive leads for individuals seeking career support and career guidance, encouraging them to engage with and sign up for various initiatives and programmes.
• Performance Marketing: Monitor, analyse, and optimise campaign performance using tools like Google Analytics. Continuously refine campaigns on platforms such as Google Ads, Facebook, LinkedIn, etc to drive conversions, reduce costs, and improve CTRs and CPLs.
• A/B Testing & Optimisation: Experiment with creative assets, landing pages and audience segments, constantly improving performance and refining digital strategies to ensure success.
• Audience Targeting & Segmentation: Leverage data to identify target audiences and create tailored campaigns that drive optimal engagement and results.
• Cross-functional Collaboration: Collaborate with internal teams, such as content and product teams to produce relevant assets, as well as external partners to ensure campaigns are performance-driven.
• Budget Management: Manage the digital marketing budget efficiently, ensuring maximum ROI while executing cost-effective campaigns.
• Data Analysis & Insights: Analyse and report on campaign performance, providing actionable insights to inform future marketing initiatives and management decisions.
• Stay Updated on Trends: Keep up with the latest digital marketing trends and best practices, ensuring our campaigns remain cutting-edge and effective.

What we are looking for:

Requirements

• At least 3 years of experience in digital marketing, with experience in lead generation campaigns targeting individuals seeking services or programmes.
• Proficient in using marketing platforms such as Google Analytics, Google Ads, Facebook Ads Manager and CRM tools.
• Strong experience with SEM and implementing pixels via Google Tag Manager for integrated campaigns.
• Good A/B testing skills and experience with SEO (a plus!).
• Exceptional campaign management skills with the ability to manage multiple projects and deliver on deadlines.
• Excellent at collaborating with external agencies and cross-functional teams.
• A creative problem-solver with a data-driven mindset and an eye for optimising performance.
• Strong written and verbal communication skills, with a good understanding of web design, usability, and application architecture.

All applicants will be notified on whether they are shortlisted or not within 4 weeks of the closing date of this job posting.

About Workforce Singapore

Workforce Singapore (WSG) is a statutory board under the Ministry of Manpower (MOM). It will oversee the transformation of the local workforce and industry to meet ongoing economic challenges. WSG will promote the development, competitiveness, inclusiveness, and employability of all levels of the workforce. This will ensure that all sectors of the economy are supported by a strong, inclusive Singaporean core. While its key focus is to help workers meet their career aspirations and secure quality jobs at different stages of life, WSG will also address the needs of business owners and companies by providing support to enable manpower-lean enterprises to remain competitive. It will help businesses in different economic sectors create quality jobs, develop a manpower pipeline to support industry growth, and match the right people to the right jobs.