Manager, Marketing Partnerships Creative Strategy - Ads Marketing

Netflix; Singapore; On-site; SGD 95,000 - 120,000; Full time

Job summary

A leading entertainment service provider is seeking a Partnerships Creative Strategist in Singapore. This role involves leading creative strategy and execution for Ads Marketing campaigns, collaborating with agencies, and developing innovative solutions. Ideal candidates will have over 10 years of experience in B2B marketing, exceptional project management skills, and a passion for creative storytelling.

Qualifications

• 10+ years of track record in B2B or consumer marketing, ideally in an advertising agency or in-house.
• Fluent English speaker with excellent communication skills.
• Demonstrated experience in crafting and executing impactful creative campaigns.

Responsibilities

• Lead the creative strategy and execution for Ads Marketing campaigns.
• Manage the creation and development of multiple concurrent campaigns.
• Elevate the creative bar by partnering with agencies for innovative solutions.

Skills

B2B marketing

Creative strategy

Project management

Communication

Data analysis

Creative thinking

Job description

Netflix is one of the world’s leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

We are seeking a Partnerships Creative Strategist (10+ years) who can lead end-to-end creative strategy, creative development, design and creative execution of Ads Marketing campaigns and sales materials. This individual will be responsible for working with our Ads Marketing team and our local markets to think through the right strategy and positioning for the market, developing narratives or working with global ones and tailoring them to the realities and insights of our local markets. This individual will also bring to life our Ads Marketing campaigns, events and materials to life in the most spectacularly creative fashion, that feel onbrand for Netflix. This role must be able to closely partner with external agencies/vendors, external partners (advertisers) as well as cross-functional teams. This person should value entrepreneurial work environments and thrive in our ‘freedom and responsibility’ culture.

As the B2B Ads creative specialist, this individual will oversee coordination of all creative sales enablement materials (presentations, video, print, talent/legal, social media/content, activations/events, PR, etc.) and manage any bespoke AV productions/shoots (when required) and ensure all necessary assets are reviewed, approved and delivered on-time.

If you are passionate about culture, creative and entertainment, with demonstrated experience in crafting and executing impactful creative campaigns/programmes, we’d love to hear from you.

Key Responsibilities

• Introducing new brands, advertisers and agencies to the Netflix Ads Suite through highly strategic creative campaigns and executions.
• Elevating the creative bar. Manage and partner with agencies to develop highly innovative and effective content-driven solutions that make Netflix Ads the first place advertisers look to.
• Managing the end-to-end creation and development of multiple concurrent campaigns.
• Leading creative workshops, presentations, briefings and owning the feedback loop and output with partners and agencies.
• Setting creative strategy, ensuring business objectives are met and the narrative throughout the campaign reflects the key strategic intent.
• Uncovering creative opportunities on our titles to develop creative briefs, concepts and presentations to pitch to partners.
• Owning and directing design, curation, and delivery of creative assets for partners while working closely with creative & design agencies.
• Executional oversight and coordination of all creative sales enablement materials (presentations, video, print, talent/legal, social media/content, activations/events, PR, etc.)
• Guarding the attribution, usage and representation of the Netflix brand and owned/licensed titles in partner & ads creative.

Qualifications/Experience

• THE BASICS: 10+ years of track record in B2B, brand or consumer marketing at advertising agency, or in-house Creative team. Experience in Entertainment is a plus.
• STRATEGIC PLANNING: Connector of dots, able to scan through data, behaviours, comms plans, consumer research to find partner insights and content insights and bridge them in the right sweet spot to create the most fertile territory for great ideas to flourish.
• CREATIVE THINKER: A media-agnostic thinker who can ideate for any space and impact the right audience. Knows how to get to great work and brings a fresh perspective to the way people connect with culture, content and brands.
• CREATIVE LEADER: A selfless creative leader & strong storyteller who can shape and pitch creative concepts. Lead the thought process with the partner and agencies in all aspects of the program - from initial briefing, creative strategy, big idea and production.
• PROJECT MANAGEMENT: A creative shepherd and problem solver who is able to drive multiple projects from start to finish and turn cool ideas into reality. Knowledge of production with the ability to execute flawlessly. Doesn’t hesitate to get into the details, and does not lose sight of the broader strategic intent.
• CLEAR & CONCISE COMMUNICATOR: We are looking for a fluent English speaker with excellent communication skills, who is comfortable collaborating with multiple internal cross-functional teams and confident in influencing external senior stakeholders. Knowledge of other Asian languages is a plus.

Personality Attributes

• Curious and creatively-minded in every way.
• Entrepreneurial and selfless collaborator who is selfless and goes beyond roles and titles to get great work done.
• Able to give and receive feedback positively, and see the value of different perspectives.
• Able to think and act with agility.
• Capable of being impactful without the support of a large team of direct reports.
• Demonstrates strong judgment in the face of ambiguity.
• Flexible and adaptive to evolve the role based on our business needs.
• A natural and deep affection for movies and television and the role of entertainment in today’s media landscape.

A desire to thrive in our unique culture.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.