Manager (Marketing & Events Programme) (Ref 26192)

JOBLINE RESOURCES PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A recruitment company in Singapore is seeking a Marketing Specialist to lead the execution of their marketing plan for the NGL programme. The ideal candidate will have a degree (Business or Marketing preferred) and at least 5 years of relevant experience. Strong skills in digital marketing, content creation, and project management are essential. The role involves driving social media marketing efforts and planning admissions processes for applicants, requiring flexibility for outreach events.

Qualifications

• Minimum of 5 years relevant experience.
• Ability to coordinate and manage multiple projects concurrently.
• Enjoy meeting and connecting with new people.

Responsibilities

• Formulate & drive execution of the marketing plan for the NGL programme.
• Spearhead social media marketing for the NGL programmes.
• Plan and execute admissions processes for applicants.

Skills

Creative and innovative thinking

Analytical thinking

Strong content marketing skills

Project management skills

Proficiency in digital marketing platforms

Proficiency in Microsoft Excel

Education

Degree in any field; Business or Marketing preferred

Tools

HubSpot

SendGrid

Job description

Responsibilities

• Formulation & drive execution of the marketing plan for the NGL programme
• Drive analysis of market trends, candidates’ insights, programme trends and competitors’ analysis to build programme strategy
• Spearhead social media marketing for the NGL programmes to boost engagement with potential applicants, current UG students, and related stakeholder groups.
• Initiate, organize and run information sessions/webinars/experience days locally as well as internationally (as and when required)
• Plan and execute admissions processes for applicants to the NGL programme

Requirements

• Degree in any field; Business or Marketing preferred.
• Minimum of 5 years relevant experience
• Possess a creative and innovative mind for the development of engaging and targeted campaigns
• An analytical thinker who could interpret campaign data to drive decisions
• Keen knowledge of various digital marketing platforms and performance tracking
• Keen knowledge of marketing automation tools such as HubSpot and SendGrid
• Strong content marketing skills such as long and short-form content creation, copywriting
• Strong project management skills with the ability to coordinate and manage multiple projects concurrently
• Proficient in Microsoft excel and visualisation of dataset
• Able to work after-office hours/ weekend when required (This is due to outreach and marketing events which will typically be held over weekends such as open houses for Poly/JC students etc.)
• Enjoy meeting and connecting with new people

Licence no: 12C6060