Manager, Integrated Marketing

SEPHORA; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading beauty retailer in Singapore seeks an Integrated Marketing Manager to create and implement a focused marketing strategy across all channels. You will work closely with various teams to drive sales and strengthen brand presence in the market. Ideal candidates have over 5 years of experience in retail, strong project management skills, and a creative mindset to innovate marketing initiatives. This role offers a dynamic work environment focused on community, empowerment, and inclusivity.

Benefits

Culture of empowerment and growth

Diversity and inclusion initiatives

Qualifications

• At least 5 years of professional experience in the retail industry.
• Strong project management and planning skills.
• Ability to organize and manage multiple detail-oriented projects.

Responsibilities

• Develop and deliver integrated marketing strategy aligned with business goals.
• Lead efforts across omni-channel marketing campaigns.
• Analyze and report on campaign performance.

Skills

Project management

Strategic thinking

Creativity

Communication skills

Budget management

Education

Degree in Business or related field

Tools

Word

Excel

PowerPoint

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

The Opportunity

Our Marketing organization aims to inspire and connect people through meaningful storytelling, always pushing the norms and boundaries, one person, one community at a time. We are a strategic team of big thinkers and creatives who truly work interdependently to stimulate demand and driving traffic to our network. From developing marketing strategies, designing toolkits, connecting local consumer insights to our expertise & selection, planning our loyalty program, writing copy to building exciting in-store experiences, we are constantly finding ways to remind beauty lovers why Sephora is extraordinary and cement our place as an authentic beauty expert.

Your Role At Sephora

As Integrated Marketing Manager, you will be responsible for developing and delivering a focused and optimized integrated marketing strategy across all Sephora marketing levers and touchpoints that is in alignment with business goals and the marketing objectives. Reporting to the Director, Integrated Marketing, you will lead efforts primarily across our omni-channel marketing campaign (lines of communication to drive traffic to Sephora) towards achieving business goals (sales, brand health, total active members), working in close partnership across teams.

Key Responsibilities

• Marketing Calendar Leadership - Helps to develop and reinforce our branding strategy through the mastery of one optimized marketing calendar the region
• Project Management stewardship - Delivery of On-time aligned regional toolkits per campaign
• Custodian of our unique Sephora brand codes and expressions through toolkit deployment
• Championing our customers – always presenting our priority push narrative and experience through the lens of our customers
• Drive results through toolkit amplification across key functions (aligning and carrying through priority push concepts from brief to idea to 360 executionsAnalyse and report on Sephora’s campaign performance. Innovate new ways to improve and test and potentially scale new ideas / execution through key learnings across markets
• Lead as main project lead for assigned campaigns for key taskforce members across depart-ments to achieve mutually beneficial business objectives
• Employ a strategic approach to process; organize and divvy up work effectively. Source relevant partners (media / partnerships/ vendors/ trend forecasting) to support priority push toolkit development and delivery
• Lead reciprocal partnerships cross-functionally in a highly matrixed organization: Marketing (Integrated Marketing, Creative, CRM & Loyalty & Customer Experience), Merchandising (including Visual merchandising), Retail operations (including In-store Services /Training / Omni Innovations), Store Design, UXUI, Mobile App, Paid Marketing), In country teams (Marketing leads) and Stratcom/GMs
• Innovate new ways to improve and test new ideas / execution through key learnings across markets
• An up-to-date awareness of emerging beauty and technology trends
• Demonstrate our Sephora values of Passion for Client Service, Innovation,, Balance, Respect for all, Teamwork, and Initiative

We’re Excited About You If You

• At least 5 years of professional experience in the retail industry, ideally in retail or in environments with many brands
• Degree in Business or related field preferred
• Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fast-paced entrepreneurial environment
• Innovative and creative – continually looking to demonstrate and drive improvement to improve commercial outcomes
• Experience managing and working within an allocated budget
• Experience working with cross functional partners or clients to meet their business needs
• Ability to organize and manage multiple detail-oriented projects and to meet deadlines
• Willingness to approach projects with a can-do attitude and create process where there isn’t one
• Ability to both think big picture and be a visionary/idea generator - leading program vision and planning while also getting involved in the details of program execution
• Proficiency in Word, Excel and Power Point
• Strong management skills
• International exposure
• Aligns the team in the mission and vision
• stands the importance of team culture and dynamics

Here, You Will Find

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart.

Join us and belong to something beautiful

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.