Lead SEO and Generative Search Strategist

MEDIAPLUS DIGITAL PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A digital marketing company in Singapore is seeking a Lead SEO & Generative Search Strategist to manage a team of SEO specialists and drive comprehensive SEO and Generative Engine Optimization strategies. The ideal candidate will have over 5 years of experience in SEO, including leadership skills and a strong technical background, to ensure client satisfaction and optimize performance across various platforms. This role offers various benefits, including healthcare and performance bonuses.

Benefits

Annual Salary Review

Performance Bonus

Career development and learning opportunity

Healthcare benefits

Meal reimbursement

Various leave options

Birthday voucher

WFH arrangement

Qualifications

• At least 5 years of SEO experience, with at least 2 years in a team-lead or managerial role.
• Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies.
• Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms.

Responsibilities

• Lead, motivate, and train a team of SEO specialists.
• Develop and implement on-page and off-page SEO strategies.
• Manage client relations and collaborate with sales teams.

Skills

Leadership

Data Analysis

Analytical Skills

Link Building

Search Analysis

Account Servicing

Digital Marketing

Keyword Research

Audits

Google Analytics

SEO

Stakeholder Management

Tools

Google Analytics

Search Console

Ahrefs

SEMrush

Job description

Roles & Responsibilities

Lead SEO & Generative Search Strategist

The Lead SEO & Generative Search Strategist is responsible for managing and developing a team of SEO specialists, implementing comprehensive SEO and Generative Engine Optimization (GEO) strategies, and ensuring client satisfaction. This role combines leadership, technical expertise in traditional and AI-powered search, and client management.

Key Responsibilities

Team Management

• Lead, motivate, and train a team of SEO specialists.
• Conduct performance reviews and set objectives in conjunction with the Digital Marketing Manager
• Oversee onboarding and training of new team members
• Responsible for ensuring team members to achieve individual and team KPI’s as determined with DMM

SEO/GEO Strategy

• Develop and implement on-page and off-page SEO strategies for our clients
• Stay current with and share SEO trends and algorithm updates
• Conduct website audits and derive action steps for SEO clients based on audit results
• Own backlinking processes and ensure guest post hygiene
• Optimize content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude and Grok etc.)
• Develop citation-worthy content strategies to increase brand visibility in AI-generated responses
• Monitor and analyze brand presence in generative AI answers and establish GEO performance metrics
• Stay current with generative AI model updates and adapt optimization strategies accordingly

Client Relations

• Participate in client pitches and presentations as needed
• Participate in ongoing client conversations to better communicate SEO and GEO processes
• Collaborate with sales and account servicing team to understand clients' goals, and tailor SEO and GEO strategies to meet their needs

Performance and Reporting

• Develop and maintain monthly performance reports
• Monitor team level performance metrics and keep DMM appraised weekly of campaign performance, status, and issues that need to be addressed.
• Ensure quality assurance and timely delivery of work

Process Improvement

• Develop efficient SEO/GEO workflows and processes
• Identify opportunities for automation and tool integration

Key Requirements

• At least 5 years of SEO experience, with at least 2 years in a team-lead or managerial role
• Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies
• Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity, Claude)
• Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams
• Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush
• Strong communication, reporting, and stakeholder management skills

What's on Offer

• Annual Salary Review
• Performance Bonus
• Career development and learning opportunity
• Challenging and fulfilling career
• Various leave options
• Healthcare benefits
• Reimbursement for transportation expenses
• Meal reimbursement
• Birthday voucher
• WFH arrangement

We're seeking a talented individual who is eager to contribute and grow simultaneously with us! If you're interested in this opportunity, please submit your resume to [e-mail] or apply via the platform.

Please note that only shortlisted candidates will be contacted.

Tell employers what skills you have

• Leadership
• Data Analysis
• Analytical Skills
• Link Building
• Search Analysis
• Account Servicing
• Digital Marketing
• Keyword Research
• Audits
• Google Analytics
• SEO
• Stakeholder Management