Lead Digital Sales Journeys

Standard Chartered Bank; Singapore; Hybrid; SGD 80,000 - 110,000; Full time

Job summary

A leading international bank in Singapore seeks an experienced professional to drive the design and execution of digital sales journeys across various channels. Your role will be vital in enhancing customer experiences and maximizing conversion rates while ensuring alignment with strategic business objectives. Ideal candidates have over 8 years in digital sales or customer experience design, with strong skills in stakeholder management and project leadership. This position offers a competitive salary and a range of benefits supporting overall wellbeing.

Benefits

Competitive salary

Retirement savings and insurance

Flexible working options

Annual leave and parental leave

Continuous learning culture

Qualifications

• 8+ years in digital sales, CX design, or e-commerce optimization.
• Strong understanding of customer journey mapping and conversion optimization.
• Excellent communication skills and proven project leadership.

Responsibilities

• Own the roadmap for digital sales journeys across multiple channels.
• Collaborate with cross-functional teams to enhance customer experiences.
• Define KPIs and optimize journeys for acquisition and retention.

Skills

Digital sales

Customer experience design

UX principles

Stakeholder management

Tools

Martech platforms

Analytics tools

Personalization engines

Job description

Job Summary

Drive the design, optimization, and execution of end-to-end digital sales journeys across multiple channels. This role ensures seamless customer experiences, maximizes conversion, and aligns with strategic business objectives.

Drive the design, optimization, and execution of end-to-end digital sales journeys across multiple channels. This role ensures seamless customer experiences, maximizes conversion, and aligns with strategic business objectives.

Key Responsibilities

• Own the roadmap for digital sales journeys across web, mobile, and assisted channels.
• Collaborate with Martech, Analytics, and Product teams to deliver personalized, data-driven experiences.
• Define KPIs and continuously optimize journeys for acquisition, engagement, and retention.
• Lead A/B testing and experimentation to improve funnel performance.
• Ensure compliance with regulatory and brand standards across all touchpoints.

Our Ideal Candidate

• 8+ years in digital sales, CX design, or e-commerce optimization.
• Strong understanding of customer journey mapping, UX principles, and conversion optimization.
• Experience with Martech platforms, analytics tools, and personalization engines.
• Excellent stakeholder management and communication skills.
• Proven ability to lead cross-functional projects in a fast-paced environment.
• UI/UX

Success Metrics

• Conversion Rate Improvement: Achieve at least 15-20% uplift in digital sales conversion across affluent journeys within the first 12 months.
• Journey Completion Rate: Increase end-to-end journey completion by 10-15% through optimization and personalization.
• Time-to-Market: Deliver new or optimized journeys within agreed timelines (>80% of projects launched on schedule).

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

• Do the right thingand are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle,continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together,we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter,we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance,with flexible and voluntary benefits available in some locations.
• Time-offincluding annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible workingoptions based around home and office locations, with flexible working patterns.
• Proactive wellbeing supportthrough Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills,global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning cultureto support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation,one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers