Investment Marketing Lead – Campaigns, Content & Growth

Fullerton Fund Management; Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A leading financial services firm in Singapore is seeking a Marketing Manager to develop and execute marketing strategies across multiple markets. The individual will lead campaigns and event management initiatives to drive the firm’s business growth. The ideal candidate should have 9 to 12 years of relevant experience in marketing within the financial services industry, strong investment knowledge, and excellent communication skills.

Qualifications

• 9 to 12 years of relevant marketing experience within the financial services industry, preferably focused on asset management.
• CMS Licensed Representative authorised by the Monetary Authority of Singapore (MAS).
• Strong understanding of asset management products and services, customer segments, and industry trends.
• Good knowledge of RFP content and process.

Responsibilities

• Conceptualise and execute integrated marketing campaigns centered on investment-driven content.
• Develop and lead marketing initiatives aligned with sales goals, using analytics to track campaign performance.
• Create and manage marketing budgets to optimise resource allocation and maximize ROI.
• Plan and execute virtual and in-person events, showcasing thought leadership.

Skills

Marketing experience

Investment knowledge

Analytical skills

Strong communication

Education

Bachelor’s degree in Finance, Marketing or Business

CFA charter holder

Tools

Marketing automation platforms

Content management systems

Job description

A leading financial services firm in Singapore is seeking a Marketing Manager to develop and execute marketing strategies across multiple markets. The individual will lead campaigns and event management initiatives to drive the firm’s business growth. The ideal candidate should have 9 to 12 years of relevant experience in marketing within the financial services industry, strong investment knowledge, and excellent communication skills.