HORECA Key Accounts Growth Lead & Menu Innovation

CREME CONCEPTS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading dessert and ice cream company in Singapore seeks a professional to drive the expansion of their ice cream and dessert portfolio within the HORECA channel. The role entails prospecting new accounts, managing existing relationships, and collaborating on product integrations into menus. Ideal candidates should have prior experience in HORECA sales and a strong network in the industry. This position offers an opportunity to work autonomously with a motivated mindset in a dynamic environment.

Qualifications

• Prior experience in HORECA/F&B sales or food distribution.
• Network across cafes, hotels, and restaurant groups.
• Able to sell to both chefs and procurement departments.

Responsibilities

• Prospect and acquire new HORECA accounts.
• Manage existing accounts for revenue growth.
• Collaborate on product integration into menus.
• Ensure timely order placement and delivery scheduling.
• Track competitor pricing and volume trends.

Skills

Experience in HORECA/F&B sales

Strong networking

Commercial understanding of margins

Sales pipeline management

Ability to conduct tastings and demos

Job description

A leading dessert and ice cream company in Singapore seeks a professional to drive the expansion of their ice cream and dessert portfolio within the HORECA channel. The role entails prospecting new accounts, managing existing relationships, and collaborating on product integrations into menus. Ideal candidates should have prior experience in HORECA sales and a strong network in the industry. This position offers an opportunity to work autonomously with a motivated mindset in a dynamic environment.