Head of Super Affluent Campaigns & Growth

HSBC Global Services Limited; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A leading financial institution in Singapore seeks a VP of Campaign Management to drive revenue growth and increase customer engagement. You will oversee integrated marketing strategies aimed at affluent clients and ensure impactful campaigns across various channels. The ideal candidate possesses substantial marketing experience, analytical skills, and a proactive mindset to thrive in a dynamic environment. A degree in finance or related field and at least 12 years of relevant experience are required.

Benefits

Flexible working opportunities

Continuous professional development

Inclusive and diverse workplace culture

Qualifications

• Expert in managing marketing for the Super Affluent segment.
• Proven ability to lead content and consumer marketing.
• Highly analytical with a keen interest in customer metrics.

Responsibilities

• Support revenue growth through integrated marketing activities.
• Manage Super Affluent events and track campaign effectiveness.
• Develop and execute integrated marketing campaigns across channels.

Skills

Marketing for Super Affluent segment

Content and events marketing

Analytical skills

Team collaboration

Creative and innovative thinking

Knowledge of integrated and digital marketing

Education

Degree in finance, analytics, or business studies

Job description

A leading financial institution in Singapore seeks a VP of Campaign Management to drive revenue growth and increase customer engagement. You will oversee integrated marketing strategies aimed at affluent clients and ensure impactful campaigns across various channels. The ideal candidate possesses substantial marketing experience, analytical skills, and a proactive mindset to thrive in a dynamic environment. A degree in finance or related field and at least 12 years of relevant experience are required.